| Pharmaceutical industry riding the wave of sustainability: Review and opportunities for future research M Milanesi, A Runfola, S Guercini Journal of cleaner production 261, 121204, 2020 | 127 | 2020 |
| Exploring passion in hobby-related entrepreneurship. Evidence from Italian cases M Milanesi Journal of Business Research 92, 423-430, 2018 | 96 | 2018 |
| Heuristics in international business: a systematic literature review and directions for future research S Guercini, M Milanesi Journal of International Management 26 (4), 100782, 2020 | 69 | 2020 |
| Extreme luxury fashion: business model and internationalization process S Guercini, M Milanesi International Marketing Review 34 (3), 403-424, 2017 | 55 | 2017 |
| Let’s play! Gamification as a marketing tool to deliver a digital luxury experience M Milanesi, S Guercini, A Runfola Electronic Commerce Research 23 (4), 2135-2152, 2023 | 54 | 2023 |
| How do you depict sustainability? An analysis of images posted on Instagram by sustainable fashion companies M Milanesi, Y Kyrdoda, A Runfola Journal of Global Fashion Marketing 13 (2), 101-115, 2022 | 44 | 2022 |
| Paths of evolution for the Chinese migrant entrepreneurship: a multiple case analysis in Italy S Guercini, M Milanesi, GD Ottati Journal of International Entrepreneurship 15, 266-294, 2017 | 36 | 2017 |
| Interaction approach and liabilities: A case analysis of start-up firms S Guercini, M Milanesi Journal of Business-to-Business Marketing 23 (4), 293-309, 2016 | 36 | 2016 |
| Rethinking interaction in social distancing times: implications for business-to-business companies A Runfola, M Milanesi, S Guercini Journal of Business & Industrial Marketing 36 (13), 105-115, 2021 | 35 | 2021 |
| A Black Swan in the district? An IMP perspective on immigrant entrepreneurship and changes in industrial districts M Milanesi, S Guercini, A Waluszewski IMP Journal 10 (2), 243-259, 2016 | 25 | 2016 |
| Newness and heritage in business networks: case analysis of university spin-offs S Guercini, M Milanesi Industrial Marketing Management 80, 139-148, 2019 | 21 | 2019 |
| Understanding changes within business networks: evidences from the international expansion of fashion firms S Guercini, M Milanesi Journal of Business & Industrial Marketing 34 (1), 192-204, 2019 | 21 | 2019 |
| Bridges to sustainable health systems: public-private interaction for market access S Guercini, M Milanesi, A Runfola Journal of Business & Industrial Marketing 35 (12), 1929-1939, 2020 | 15 | 2020 |
| The international marketing strategy of luxury food SMEs: The case of truffle M Milanesi, M Gigliotti, A Runfola Journal of Food Products Marketing 26 (9), 600-618, 2020 | 13 | 2020 |
| Surfing the waves of new marketing in luxury fashion: The case of online multi-brand retailers S Guercini, M Milanesi, P Mir-Bernal, A Runfola Advances in Digital Marketing and eCommerce: First International Conference …, 2020 | 12 | 2020 |
| Exploring SMEs’ qualitative growth and networking through formalization M Milanesi, S Guercini, A Tunisini Competitiveness Review: An International Business Journal 30 (4), 397-415, 2020 | 11 | 2020 |
| Blockchain technologies for museum management. The case of the loan of cultural objects L Mucchi, M Milanesi, C Becagli Current Issues in Tourism 25 (18), 3042-3056, 2022 | 10 | 2022 |
| Foreign market entry decision-making and heuristics: a mapping of the literature and future avenues S Guercini, M Milanesi Management Research Review 45 (9), 1229-1246, 2022 | 10 | 2022 |
| Network interactions for pharmaceutical market access: findings from an explorative research A Runfola, S Guercini, M Milanesi Journal of Business & Industrial Marketing 36 (13), 174-186, 2021 | 9 | 2021 |
| Relationship resilience and exogenous events: The role of relational dynamics A Runfola, M Milanesi, S Guercini Industrial Marketing Management 109, 146-153, 2023 | 8 | 2023 |
