| Determinants affecting mobile banking adoption by generation Y based on the Unified Theory of Acceptance and Use of Technology Model modified by the Technology Acceptance Model … W Boonsiritomachai, K Pitchayadejanant Kasetsart Journal of Social Sciences 40 (2), 349-358, 2019 | 343 | 2019 |
| Intention to use of smart phone in Bangkok extended UTAUT model by perceived value K Pitchayadejanant International conference on management (ICM 2011) proceeding. Conference …, 2011 | 51 | 2011 |
| Data mining approach for arranging and clustering the agro-tourism activities in orchard K Pitchayadejanant, P Nakpathom Kasetsart Journal of Social Sciences 39 (3), 407-413, 2018 | 44 | 2018 |
| The effect of demographic information as moderator toward relationship between service quality, customer satisfaction, and customer loyalty in Thai Low cost carriers’ passengers K Pitchayadejanant, P Nakpathom Journal of Marketing Management 4 (1), 172-182, 2016 | 37 | 2016 |
| Hybrid SEM-neural networks for predicting electronics logistics information system adoption in Thailand healthcare supply chain S Kunnapapdeelert, K Pitchayadejanant International Journal of Business Performance and Supply Chain Modelling 11 …, 2020 | 14 | 2020 |
| Analyzing the effect of supply chain strategies and collaboration on performance improvement using MIMIC model S Kunnapapdeelert, K Pitchayadejanant International Journal of Industrial Engineering and Management 12 (3), 216-225, 2021 | 10 | 2021 |
| Analysis of the concurrent validity and reliability of five common clinical goniometric devices S Kiatkulanusorn, N Luangpon, W Srijunto, S Watechagit, ... Scientific Reports 13 (1), 20931, 2023 | 6 | 2023 |
| Determinants of E-service quality towards continuing using mobile application for hotel reservation: Case of Agoda Application K Pitchayadejanant, K Chewwasung, P Nakpathom, K Srikasem, ... Tourism Proceeding, 218-225, 2019 | 5 | 2019 |
| Determinants affecting mobile banking adoption by Forecasting equilibrium quantity and price on the world generation Y based on the Unified Theory of Acceptance and natural … W Boonsiritomachai, K Pitchayadejanant Kasetsart Journal of Social Sciences 40 (1), 8-16, 2019 | 5 | 2019 |
| Drivers impacting residents’ attitudes toward sports event tourism: A hybrid sem-neural networks approach W Boonsiritomachai, K Pitchayadejanant Modern Management Journal 16 (1), 239-250, 2018 | 5 | 2018 |
| Determinants Influencing Purchasing Behavior of Korean Cosmetic Purchasing Intention: Case Study of Thai Female Perspective P Nakpathom, K Pitchayadejanant, J Proces, K Chewwasang, R Channoi, ... Rajabhat Chiang Mai Research Journal 23 (3), 1-14, 2022 | 4 | 2022 |
| Determinants affecting mobile banking adoption by generation Y based on the UTAUTM modified by the TAM concept W Boonsiritomachai, K Pitchayadejanant Kasetsart Journal of Social Science, 2017 | 4 | 2017 |
| Technology Acceptance Model for Virtual Reality in Hotel Industry TL Anita, AG Subakti, A Zulkarnain, K Pitchayadejanant Proceedings of the 5th European International Conference on Industrial …, 2022 | 3 | 2022 |
| Applying Business Intelligence and Innovation to Entrepreneurship K Kankaew, P Nakpathom, A Chnitphattana, K Pitchayadejanant, ... IGI Global, 2024 | 2 | 2024 |
| Psychosocial and physical predictors of stress in University students during the COVID-19 pandemic: an observational study N Ubolnuar, N Luangpon, K Pitchayadejanant, S Kiatkulanusorn Healthcare 10 (5), 786, 2022 | 2 | 2022 |
| Competence requirements for logistics and supply chain management students by adopting BLM and APICS competency framework: An importance-expertise matrix analysis S Thepmongkorn, K Pitchayadejanant Human Resource and Organization Development Journal 12 (2), 26-52, 2020 | 2 | 2020 |
| Environmental Friendly Determinants Toward Green Awareness and Its Impact on Advocacy on Using Third Party Logistics Service Providers Based on Generation Y Perspective in Thailand K Pitchayadejanant, S Klingklai, P Sanpimai, V Jangsamsi, J Boonmak, ... Advances in Transportation and Logistics Research 2, 612-620, 2019 | 2 | 2019 |
| Experiential Value for International Tourists’ Satisfaction and Loyalty Toward Beach Activities in Pattaya City, Thailand P Nakapthom, A Gkoumas, K Pitchayadejanant, P Shvedov, K Mcbriar, ... Tourism Proceeding, 226-234, 2019 | 2 | 2019 |
| Determinants affecting agritourist’s travel intention toward agro-tourism around Eastern coastal region of Thailand P Nakpathom, K Pitchayadejanant All Correspondence should be addressed to, 31, 2015 | 2 | 2015 |
| Restaurant selection of Thai Free Individual Traveler (FIT) by using conjoint analysis approach K Pitchayadejanant, L Dembinski, P Seesavat, P Yimsiri, S Amonpon, ... Promoting Creative Tourism: Current Issues in Tourism Research, 564-572, 2021 | 1 | 2021 |
