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Dr. Chand P. Saini
Dr. Chand P. Saini
ASSOCIATE PROFESSOR, MARKETING MANAGEMENT
在 ncuindia.edu 的电子邮件经过验证
标题
引用次数
引用次数
年份
Visual Merchandising and Impulse Buying Behavior: A Case of Retail Industry
KI Saini Chand, Gupta Rakhi
Journal of Advance Research in Science and Engineering (IJARSE), (ISSN 2319 …, 2015
23*2015
Customer perception, purchase intention and buying decision for branded products: measuring the role of price discounts
A Dangi, CP Saini, V Singh, J Hooda
Journal of Revenue and Pricing Management 20 (2), 194-203, 2021
132021
An Empirical Investigation of the Higher Educational Institutions’ Attractiveness as an Employer
C Prakash, R Yadav, A Singh, Aarti
South Asian Journal of Human Resources Management 9 (1), 130-148, 2022
112022
Interrelated factors driving the purchase of over-the-top television subscription services: A study using exploratory factor analysis and the decision-making trial and …
CP Saini, N Gupta
Applied Marketing Analytics 6 (1), 73-84, 2020
72020
Influence of Visual Merchandising on Customer Buying Decision: A Review of Literature Approach
SC Rathee Vijay
World Wide Journal of multidisciplinary Research and Development (WWJMRD) 3 (12), 2017
7*2017
Empowering Leadership and Innovative Work Behavior: Mediating Effect of Psychological Empowerment
DA Yadav R., Prakash C.
Pakistan Journal of Commerce and Social Sciences 17 (1), 1-20, 2023
5*2023
Gamified apps and customer engagement: Modeling in online shopping environment
K Yadav, A Arora, R Yadav, CP Saini
Transnational Marketing Journal 10 (3), 593-605, 2022
42022
Different personality affects risk perception differently in online shopping: Investigation of gender impact
A Dangi, V Singh, C Saini
Journal of Xian University of Architecture and Technology 12 (2), 414-420, 2020
42020
Modeling the entrepreneurial intentions among business students
YK Prakash C., Yadav R., Singh A.
Pacific Business Review International 14 (3), 77-90, 2021
32021
Research Paper On Portfolio Management
N Malik, MC Saini
International Journal In Multidisciplinary And Academic Research 2 (5), 2013
32013
Factor analysis approach to study mobile applications’ characteristics and consumers’ attitudes
C Prakash, R Yadav, A Dangi, A Singh
Computational Intelligence for Engineering and Management Applications …, 2023
22023
Effect of the price drop on customer's perceived evaluation across selected product categories"
KS Prakash C., Yadav R.
Journal of Revenue and Pricing Management 20 (2), 2021
22021
Difficulty in transition: Study on hindrances in online shopping for potential shoppers
CP Saini
International Journal of Online Marketing (IJOM) 10 (2), 17-29, 2020
22020
Covid-19 and Indian Women Entrepreneurship
R Yadav, K Kumari, CP Saini
JWEE, 72-88, 2023
12023
Unified AHP-TOPSIS and DEA technique for the adoption and performance evaluation of green transportation alternatives in India
N Gupta, CP Saini, A Dangi, MT Akhtar
International Journal of Vehicle Design 88 (2-4), 260-282, 2022
12022
Identification of key drivers to shopping malls: a case of Indore City
S Kumar, RJ Garg, CP Saini
International Journal of Indian Culture and Business Management 23 (3), 383-393, 2021
12021
Exploring the role of social media in shaping consumer buying behaviour: A factor analysis approach
YK Prakash C., Amit D., Verma S.
Academy of Marketing Studies Journal 25 (1), 1-8, 2020
1*2020
Recycling and Reuse of Fashion: A Way to Sustainable Environment
CP Saini, MK Nair, KT Shankar
Circular Economy and Re-Commerce in the Fashion Industry, 47-53, 2020
12020
Unsought Product Buying: Empirical Study on Determinants of Health Insurance Plan Buying
CP Saini, S Kumar, A Dangi, KT Shankar
Indian Journal of Public Health 10 (6), 1473, 2019
12019
An empirical study of job aspirants' perception towards e-recruitment practices
C Prakash, R Yadav, KT Shankar
International Journal of Public Sector Performance Management 12 (3), 317-333, 2023
2023
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