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Thanuka Mahesha de Silva
Thanuka Mahesha de Silva
Department of Marketing, University of Ruhuna
在 mgt.ruh.ac.lk 的电子邮件经过验证
标题
引用次数
引用次数
年份
Building relationships through customer engagement in Facebook brand pages
TM de Silva
Marketing Intelligence & Planning 38 (6), 713-729, 2020
682020
The role of customer engagement in cultivating relationships with automotive Facebook brand pages
TM de Silva
Online Information Review 45 (7), 1362-1380, 2021
162021
Examining the Role of Advertising Value Perceptions in Driving Engagement: A Framework for Assessing Hotel/Restaurant Paid Advertising Effectiveness on Facebook
TM de Silva
South Asian Journal of Business Insights 3 (1), 03-25, 2023
22023
Linking Customer Motivations to Customer Engagement in Fashion Facebook Brand Pages
TM de Silva, HV Ranaweera
South Asian Journal of Business Insights 1 (2), 03-23, 2021
22021
Customer Engagement in Facebook Brand Pages
TM De Silva
Proceedings of the 8th International Conference on Management and Economics …, 2019
22019
Emotional Responses Elicited to Colour and Music Under Hot and Mild Outside Environment Temperatures
WTM De Silva
Proceedings of the 3rd International Conference on Management and Economics …, 2014
12014
The Role of Visual and Behavioural Attributes in Anthropomorphic Embodied Conversational Agents in Affecting Customer Co-Creation Intention During Utilitarian-Dominant Service …
TM de Silva, S Biggemann, T Garry, LP Li
OBS Symposium, 102, 2024
2024
Examining the role of advertising value perceptions in driving engagement: A framework for assessing hotel/restaurant advertising effectiveness on Facebook
TM de Silva
Sri Lanka Journal of Advanced Research Studies in Humanities and Social …, 2022
2022
Impact of music on emotional responses
WTM De Silva
Wayamba University of Sri Lanka. Kuliyapitiya, 2014
2014
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