| Engagement in social networks: A multi-method study in non-profits organizations RV Klafke, PM Gomes, DM Junior, SR Didonet, AM Toaldo International Review on Public and Nonprofit Marketing 18, 295-315, 2021 | 17 | 2021 |
| Dealing with integrated marketing communications’ paradoxes in social ventures PC Pimentel, PML Gomes, SR Didonet Journal of Nonprofit & Public Sector Marketing 35 (4), 354-390, 2023 | 5 | 2023 |
| The relationship between learning orientation and new product development capability PA Moreno Espinoza, T Sparano Martins, PML Gomes Knowledge and Process Management 30 (1), 3-13, 2023 | 4 | 2023 |
| THE 4 PILLARS OF INTEGRATED MARKETING COMMUNICATION--A CONCEPTUAL REVIEW OF THE LAST 10 YEARS/OS 4 PILARES DA COMUNICACAO INTEGRADA DE MARKETING--UMA REVISAO CONCEITUAL DOS … AC Pisicchio, PML Gomes CPMark-Caderno Profissional de Marketing 10 (5), 68-84, 2022 | | 2022 |
| Tip Framing and the Appropriate Context: An Abstract H Hardman, VM Landers, FG Adams, P Gomes Academy of Marketing Science Annual Conference, 247-248, 2022 | | 2022 |
| Cesta Básica de Ponta Grossa: Compreendendo o comportamento de compra nas redes supermercadistas VA Vieira, AR Lages, RV Klafke, MCV De Oliveira, PM Gomes Brazilian Journal of Development 6 (3), 10293-10306, 2020 | | 2020 |
| A Resource-Advantage Based Framework for Customer Value Propositions PML Gomes, M Proença | | |
Simone R DidonetUniversidade Federal do Paraná在 ufpr.br 的电子邮件经过验证
Simone R DidonetUniversidade Federal do Paraná在 ufpr.br 的电子邮件经过验证
Pedro Chapaval PimentelPhD in Administration, Federal University of Parana在 ufpr.br 的电子邮件经过验证