| Consumer Attitude Towards Environment-Friendly Products: A Comparative Analysis. U Savita, N Kumar IUP Journal of Marketing Management 9, 2010 | 21 | 2010 |
| Understanding the Sector-Specific Antecedents of Customer Switching via Literature Review. U Savita, J Jhajhra IUP Journal of Management Research 19 (4), 2020 | 3 | 2020 |
| Do franchisor and franchisee really perceive alike? Evidence from Indian education sector U Savita, S Sharma Global Business Review 19 (5), 1379-1395, 2017 | 3 | 2017 |
| Influence of attitudes and subjective norms on intention to buy organic food: a literature review U Savita, V Verma Management insight-A glimpse of contemporary research, 455-468, 2017 | 3 | 2017 |
| Identifying the Factors Affecting Purchase of Private Label Brands. U Savita, Madhuri International Journal Of Marketing & Business Communication 10 (3), 2021 | 2 | 2021 |
| A closer look at farmers’ participation in the supermarket supply chain using bibliometric and content analyses M Saini, G Chandna, S Ubba Journal of Agribusiness in Developing and Emerging Economies 14 (3), 455-469, 2024 | 1 | 2024 |
| Preferences and Behaviour Toward E-Gadgets: A Study of Consumers in Chandigarh U Savita, U Sheoran Indian Journal of Marketing, 2020 | 1 | 2020 |
| Mismatched Perception and Expectation of Retail Stakeholders: An Assessment of Indian Retail Store Jobs A Verma, U Savita | 1 | 2017 |
| Role of Private Label Familiarity in Consumer Purchase Intention Towards Apparels. M Gandhi, S Ubba IUP Journal of Brand Management 21 (1), 2024 | | 2024 |
| Do eWOM and Brand Image Drive Purchase Intention of Online Travel Shoppers: A Case Study of Delhi-NCR A Gupta, U Savita Indian Journal of Marketing 54 (3), 44-60, 2024 | | 2024 |
| Restaurant attributes and customer switching intention in casual dining restaurants: A mediation analysis J Jhajhra, U Savita | | 2024 |
| How are eWOM Credibility and Purchase Intention Inter-Related? A PLS-SEM Analysis A Gupta, U Savita PURUSHARTHA-A journal of Management, Ethics and Spirituality 16 (1), 93-103, 2023 | | 2023 |
| Relationship Between Retail Service Quality Dimensions and Customer Satisfaction: A Study on Indian Hypermarket Shoppers. P Bhardwaj, U Savita, H Sharma, P Rani IUP Journal of Marketing Management 22 (4), 2023 | | 2023 |
| Effect of Consumer Value Perception on Consumer Purchase Intention: A Case of Private Label Apparels M Gandhi, S Ubba, Jyoti Global Business Review, 09721509231166256, 2023 | | 2023 |
| Influence of Select Antecedents on Customers’ Experience in Omni-Channel Retail: A Meta-Analysis G Chandna, M Saini, S Ubba Bimaquest 23 (2), 2023 | | 2023 |
| Relationship between Employee Related Variables and Customer Satisfaction: A Literature Review P Bhardwaj, U Savita, H Sharma Quintessential Reflections: Management Theory, Research and Practices, 424-435, 2022 | | 2022 |
| Antecedents and Consequences of Customer Engagement: A Systematic Literature Review P Rani, U Savita Quintessential Reflections: Management Theory, Research and Practices, 436-460, 2022 | | 2022 |
| Gender and Shopping Preferences: An Indian Kirana Store Perspective S Ubba, P Sharma Collectanea: A Glimpse of Contemporary Business and Management Research, 349-359, 2020 | | 2020 |
| Decision-making styles of consumers for electronic gadgets U Savita, S Upasna HSB Research Review 14 (1 & 2), 35-45, 2019 | | 2019 |
| Selection of QSRs on the basis of Customers' Marital Status: A Study of Gurugram City U Savita, P Yadav, P Sharma Unnayan: International Bulletin of Management and Economics 11, 174-186, 2019 | | 2019 |
