| An analysis of in store environment ambience factor influence on consumer behaviour NP Abimnwi, RK Njuguna International Journal of Sales, Retailing and Marketing 4 (6), 31-44, 2015 | 36 | 2015 |
| Firm orientations and performance of hotels in Nairobi county, Kenya PN Nzioka, R Njuguna Journal of Business and Strategic Management 2 (3), 1-28, 2017 | 32 | 2017 |
| The influence of brand equity on consumer choice in branded bottled water among supermarket customers in Nairobi central business district, Kenya RK Njuguna Kenya (Doctoral dissertation), 2014 | 31 | 2014 |
| The effects of promotional mix tools on brand equity among hospitals in Nairobi County C Johnson, RK Njuguna Kenyatta University Library, 45-51, 2015 | 27* | 2015 |
| The Effect of Place on Performance of Shopping Malls in Nairobi County Kenya SB Simon Kanoga, Reuben Kinyuru Njuguna Journal of Social Sciences and Humanities 1 (4), 381-390, 2015 | 25* | 2015 |
| Total quality management practices and operational performance of Kenya revenue authority AM Kiprotich, R Njuguna, J Kilika International Journal of Contemporary Aspects in Strategic Management …, 2018 | 24 | 2018 |
| The moderating effect of industrial context on the relationship between brand equity and consumer choice in branded bottled water Nairobi, Kenya RK Njuguna, MS Makau, FP Kerre European Scientific Journal 10 (4), 2014 | 24 | 2014 |
| Performance appraisal strategies on performance of teachers in public secondary schools in Kiambu County, Kenya BW Mwangi, R Njuguna International Journal of Current Aspects 3 (2), 218-230, 2019 | 18 | 2019 |
| Strategic positioning and financial performance of commercial banks in Kenya DG Gachimu, R Njuguna International Academic Journal of Human Resource and Business Administration …, 2017 | 15 | 2017 |
| Total quality management practices and service delivery of small and medium enterprises: Case of Horizons Offices Limited in Kenya YA Murenga, R Njuguna International Academic Journal of Human Resource and Business Administration …, 2020 | 14 | 2020 |
| Knowledge management practices and service delivery at Oxfam International, Kenya D Chebet, R Njuguna International Academic Journal of Human Resource and Business Administration …, 2020 | 11 | 2020 |
| Strategic management practices and performance of health non-governmental organizations in Nairobi City County, Kenya E Odhiambo, R Njuguna Journal of Strategic Management 6 (1), 1-16, 2021 | 10 | 2021 |
| Strategic planning practices and performance of private hospitals in Nairobi City County, Kenya W Gioko, R Njuguna International Academic Journal of Human Resource and Business Administration …, 2019 | 10 | 2019 |
| Strategic management practices and performance of small and medium-sized enterprises in Kitui County, Kenya JR Mumbe, R Njuguna Journal of Strategic Management 3 (2), 2019 | 9 | 2019 |
| The effectiveness of relationship management and service quality on service delivery RK Njuguna, S Mirugi Unpublished doctoral dissertation), University of Nairobi, Kenya, 2017 | 9 | 2017 |
| The influence of retail network expansion on the competitive advantage of oil marketing firms in Kenya: Case of Vivo energy DM Nderitu, RK Njuguna International Journal of Sales, Retailing and Marketing 6 (2), 3-16, 2017 | 8 | 2017 |
| BRAND LOYALTY INFLUENCE ON CONSUMER CHOICE, AN EMPIRICAL AND QUANTITATIVE ANALYSIS IN THE RETAIL SECTOR. NR Kinyuru, MS Makau, K Francis International Journal of Sales, Retailing & Marketing 4 (5), 2015 | 6 | 2015 |
| Corporate growth strategies and performance of selected savings and credit cooperative societies in Nairobi city county, Kenya H Mwilu, R Njuguna International Journal of Business Management, Entrepreneurship and …, 2020 | 4 | 2020 |
| Mobile Banking Services with Financial Performance on Commercial Banks in Kenya M Mugane, R Njuguna International Journal of Current Aspects 3, 176-192, 2019 | 4 | 2019 |
| Service characteristics and service quality of organizations within the telecommunications sector: A case of Safaricom public limited in Nakuru county C Magembe, R Njuguna International Journal of Current Aspects, 3 (), 2019 | 4 | 2019 |
DR FRANCIS P KERREDOCTOR OF SOCIOLOGY,KENYATTA UNIVERSITY在 ku.ac.ke 的电子邮件经过验证
