| When and why saying “thank you” is better than saying “sorry” in redressing service failures: The role of self-esteem Y You, X Yang, L Wang, X Deng Journal of Marketing 84 (2), 133-150, 2020 | 119 | 2020 |
| Restrained by resources: The effect of scarcity cues and childhood socioeconomic status (SES) on consumer preference for feasibility L Wang, Y You, CM Yang International Journal of Research in Marketing 37 (3), 557-571, 2020 | 21 | 2020 |
| Purchasing luck: The impact of scarcity cues on superstitious behavior L Wang, X Su, Y You Journal of Consumer Behaviour 20 (3), 577-589, 2021 | 16 | 2021 |
| “We” are different: Exploring the diverse effects of friend and family accessibility on consumers' product preferences X Fei, Y You, X Yang Journal of Consumer Psychology 30 (3), 543-550, 2020 | 15 | 2020 |
| 营销互动中的消费者内疚——对关键事件的探索性研究 费显政， 游艳芬， 杨辉， 丁奕峰 管理世界, 116-126, 2011 | 13 | 2011 |
| Customer satisfaction with E-Retailers: The role of product type in the relative importance of attributes Y You, A Bhatnagar, S Ghose Journal of Internet Commerce 15 (3), 274-291, 2016 | 9 | 2016 |
| From functional efficiency to temporal efficiency: Multifunctional products increase consumer impatience Y You, J Pan, X Yang, X Fei Journal of Consumer Psychology 32 (3), 509-516, 2022 | 7 | 2022 |
| “Unattractive= natural”: How explicit and implicit beliefs jointly affect consumer purchase of unattractive produce Y Niu, Y You, Y Ran, J Liu Psychology & Marketing 40 (12), 2487-2503, 2023 | 3 | 2023 |
| A Preemptive and Curative Solution to Mitigate Data Breaches: The Double-Layer of Protection from Corporate Social Responsibility JJ Zhu, L Tuo, Y You, Q Fei, M Thomson Journal of Marketing Research, 2024 | 1 | 2024 |
| A Preemptive and Curative Solution to Mitigate Data Breaches: Corporate Social Responsibility as a Double Layer of Protection JJJ Zhu, L Tuo, Y You, Q Fei, M Thomson Journal of Marketing Research, 00222437231218969, 2024 | 1 | 2024 |
| Safety Blanket of Humanity: Thinking of Unfamiliar Humans or Robots Increases Conformity to Humans MR Fraune, J Welsh, Y You Companion of the 2020 ACM/IEEE International Conference on Human-Robot …, 2020 | 1 | 2020 |
| YOU JUST REMINDED ME–I’M HUMAN!: VIEWING OR INTERACTING WITH ROBOTS INCREASES HUMAN CONFORMITY TO OTHER HUMANS J Welsh, MR Fraune, Y You Proceedings of the International Conferences on ICT, Society and Human …, 2020 | 1 | 2020 |
| Alleviating hedonic adaptation in repeat consumption with creative thinking Y You, L Wang, X Yang, N Wen Journal of Consumer Psychology, 2024 | | 2024 |
| Felt something, hence it works: Merely adding a sensory signal to a product improves objective measures of product efficacy and product evaluations D King, S Auschaitrakul, Y You Journal of the Academy of Marketing Science, 1-19, 2024 | | 2024 |
| From physical space to mental space: feelings of being physically constrained increase consumer preference for mind-expanding products S Auschaitrakul, D King, Y You Marketing Letters 35 (2), 231-242, 2024 | | 2024 |
| Who is a Better Salesperson? People Conform more to a Human than Robot Facilitator in the Wild TB Driver, M Simecek, C Clarke, Y You, MR Fraune Companion of the 2024 ACM/IEEE International Conference on Human-Robot …, 2024 | | 2024 |
| Asserting your mind: Interruptions extremize consumer choices Y Pang, L Wang, Y You, Y Ding Journal of Consumer Behaviour 22 (3), 664-675, 2023 | | 2023 |
| The past is not perfect, but it’s good: nostalgia increases adoption of ugly food YF Xie, Y You | | 2022 |
| Group Gift Giving: Why More Givers Tend to Buy a" Bigger" Gift? Y Ran, Y You Advances in Consumer Research 49, 240-241, 2021 | | 2021 |
| Craving for Density: Residential Mobility Increases Consumer Preference for Color Satiation X Su, L Wang, Y You Advances in Consumer Research 49, 428-429, 2021 | | 2021 |
Xiaojing YangUniversity of South Carolina在 moore.sc.edu 的电子邮件经过验证
