| Storytelling in destination brands’ promotional videos SMA Moin, S Hosany, J O'Brien Tourism Management Perspectives 34, 100639, 2020 | 84 | 2020 |
| Establishing a retro-marketing rental company: VW Kamper case study J O’Brien The International Journal of Entrepreneurship and Innovation 19 (2), 125-133, 2018 | 10 | 2018 |
| The branding geography of Surrey craft breweries J O’Brien The geography of beer: Culture and economics, 23-33, 2020 | 7 | 2020 |
| Engaging business: using practice-based experiential learning approaches to enrich MBA programmes J O’Brien, D Brown Journal of Learning Development in Higher Education ISSN 667 (12), 2017, 1759 | 3 | 1759 |
| Experiential learning exercise: Designing a pirate community using the cultural web J O’Brien, W Lanham-New, C Mahon, E White Journal of Applied Learning and Teaching 5 (2), 186-190, 2022 | 2 | 2022 |
| Why do digital teaching innovations so often fail? J O'Brien Journal of Education, Innovation and Communication 2 (2), 11-29, 2021 | 2 | 2021 |
| How Sarah Kauss turned her drinking bottle start-up S’well into a $100 m enterprise: Teaching business case study IP Martin, J O'Brien Journal of Applied Learning and Teaching 3 (2), 167-172, 2020 | 2 | 2020 |
| Developing business-ready graduates: Teaching inside out C Rivers, J O’Brien Innovate higher education to enhance graduate employability, 83-94, 2019 | 2 | 2019 |
| Companies wrestle with new era of negative online reviews and spiky consumers J O’Brien, S Hosany The Conversation (September 5), theconversation. com/companieswrestle-with …, 2016 | 2 | 2016 |
| An exploration of taught master’s student perceptions of UK dissertation supervision S Anastasiadis, J O’Brien Journal of Learning Development in Higher Education ISSN 667 (16), 2019, 1759 | 2 | 1759 |
| Welcome to Ryan’s world ARS Hosany, J O’Brien SAGE Publications: SAGE Business Cases Originals, 2021 | 1 | 2021 |
| Group role play case: Designing a multiple sting, digitally focussed, marketing communications campaign plan for Cirque du Soleil’s next London show. J O'Brien, A Siampos Journal of Applied Learning and Teaching 4 (1), 141-143, 2021 | 1 | 2021 |
| Giving and receiving feedback-role play exercise J O'Brien Journal of applied learning and teaching 2 (2), 100-106, 2019 | 1 | 2019 |
| Mikkeller: a gypsy brewer born global J O’Brien, N Waehning SAGE Publications: SAGE Business Cases Originals, 2018 | 1 | 2018 |
| Storytelling: brewing up a community at windsor and Eton J O'Brien SAGE Publications: SAGE Business Cases Originals, 2016 | 1 | 2016 |
| Introducing the discovery case study: Brompton folding bikes J O’Brien, W Lanham-New Journal of Applied Learning and Teaching 5 (1), 183-187, 2022 | | 2022 |
| TSAKA Happiness: Leveraging Granny’s Botanical Recipes to Create an Organic, Vegan Beauty Brand J O’Brien, C Amade SAGE Publications: SAGE Business Cases Originals, 2022 | | 2022 |
| Assessing the Potential for Banana Guards J O’Brien, G Megnauth, L Xiao SAGE Publications: SAGE Business Cases Originals, 2022 | | 2022 |
| Glossier: From Beauty Blog to Billion-Dollar Brand Community AE Upton, J O’Brien SAGE Publications: SAGE Business Cases Originals, 2021 | | 2021 |
| Case teaching note: Designing a multiple sting, digitally focussed, marketing communications campaign plan for Cirque du Soleil’s next London show. Group role play seminar … J O'Brien, A Siampos Journal of Applied Learning and Teaching 4 (1), 144-146, 2021 | | 2021 |
