| Economic value of celebrity endorsements: Tiger Woods' impact on sales of Nike golf balls KYC Chung, TP Derdenger, K Srinivasan Marketing Science 32 (2), 271-293, 2013 | 265 | 2013 |
| Mixed bundling in two-sided markets in the presence of installed base effects Y Chao, T Derdenger Management Science 59 (8), 1904-1926, 2013 | 158 | 2013 |
| The dynamic effects of bundling as a product strategy T Derdenger, V Kumar Marketing Science 32 (6), 827-859, 2013 | 129 | 2013 |
| Technological tying and the intensity of price competition: An empirical analysis of the video game industry T Derdenger Quantitative Marketing and Economics 12 (2), 127-165, 2014 | 73* | 2014 |
| Firms' strategic leverage of unplanned exposure and planned advertising: An analysis in the context of celebrity endorsements TP Derdenger, H Li, K Srinivasan Journal of Marketing Research 55 (1), 14-34, 2018 | 50 | 2018 |
| Emerging trends in product bundling: Investigating consumer choice and firm behavior VR Rao, GJ Russell, H Bhargava, A Cooke, T Derdenger, H Kim, N Kumar, ... Customer Needs and Solutions 5, 107-120, 2018 | 43 | 2018 |
| An empirical analysis of consumer purchase behavior of base products and add-ons given compatibility constraints X Liu, T Derdenger, B Sun Marketing Science 37 (4), 569-591, 2018 | 25* | 2018 |
| Platform data strategy HK Bhargava, O Rubel, EJ Altman, R Arora, J Boehnke, K Daniels, ... Marketing Letters 31, 323-334, 2020 | 21 | 2020 |
| Vertical Integration and Two-Sided Market Pricing: Evidence from the Video Game Industry T Derdenger mimeo, 2008 | 16* | 2008 |
| Bias in generative ai M Zhou, V Abhishek, T Derdenger, J Kim, K Srinivasan arXiv preprint arXiv:2403.02726, 2024 | 15 | 2024 |
| Examining the impact of celebrity endorsements across consumer segments: An empirical study of Tiger Woods’ endorsement effect on golf equipment TP Derdenger Marketing Letters 29 (2), 123-136, 2018 | 15 | 2018 |
| Linear estimation of aggregate dynamic discrete demand for durable goods: Overcoming the curse of dimensionality C Chou, T Derdenger, V Kumar Marketing Science 38 (5), 888-909, 2019 | 8* | 2019 |
| Estimating dynamic discrete choice models with aggregate data: Properties of the inclusive value approximation T Derdenger, V Kumar Quantitative Marketing and Economics 17 (4), 359-384, 2019 | 7 | 2019 |
| Influencing product competition through shelf design F Cisternas, W Chaimanowong, AL Montgomery, T Derdenger | 2 | 2022 |
| Funding Innovative Products: The Impact of Non-Pecuniary Income on Choice TP Derdenger, K Srinivasan | 2 | 2021 |
| Regulating Explainable AI (XAI) May Harm Consumers B Mohammadi, N Malik, T Derdenger, K Srinivasan Forthcoming Marketing Science, 2024 | 1* | 2024 |
| Do the Rich Get Richer? Competitiveness in the Student-Athlete Market under NIL I Li, T Derdenger Competitiveness in the Student-Athlete Market under NIL (August 06, 2024), 2024 | | 2024 |
| The Price of Streaming F Berbeglia, T Derdenger, S Tayur Available at SSRN 4514261, 2023 | | 2023 |
| Dynamic Discrete Choice Demand Estimation Leveraging Overlapping Groups of Consumers C Chou, T Derdenger | | 2022 |
| A Stochastic, Dynamic Model for Optimizing Home Video Release F Berbeglia, T Derdenger, S Tayur | | 2021 |
