Customer Perceived Value, Satisfaction, and loyalty: The Role of Switching Costs Z Yang, RT Peterson Psychology & Marketing, 2004 | 3725 | 2004 |
Development and validation of an instrument to measure user perceived service quality of information presenting web portals Z Yang, S Cai, Z Zhou, N Zhou Information and management 42, 575-589, 2005 | 1325 | 2005 |
Online service quality dimensions and their relationships with satisfaction: A content analysis of customer reviews of securities brokerage services Z Yang, X Fang International journal of service industry management 15 (3), 302-326, 2004 | 1024 | 2004 |
Consumer Perception of E-Service Quality: From Internet Purchaser and Non-purchaser Perspectives. Z Yang, M Jun Journal of Business Strategies 19 (1), 19-41, 2002 | 944 | 2002 |
Measuring consumer perceptions of online shopping convenience LA Jiang, Z Yang, M Jun Journal of Service Management 24 (2), 191-214, 2013 | 930 | 2013 |
Measuring customer perceived online service quality: scale development and managerial implications Z Yang, M Jun, RT Peterson International Journal of Operations & Production Management 24 (11), 1149-1174, 2004 | 929 | 2004 |
Does country‐of‐origin matter in the relationship between brand personality and purchase intention in emerging economies? X Wang, Z Yang International Marketing Review 25 (4), 458-474, 2008 | 772* | 2008 |
Implementing supply chain information integration in China: The role of institutional forces and trust S Cai, M Jun, Z Yang Journal of operations management 28 (3), 257-268, 2010 | 693 | 2010 |
Customers' perceptions of online retailing service quality and their satisfaction M Jun, Z Yang, DS Kim International Journal of Quality & Reliability Management 21 (8), 817-841, 2004 | 670 | 2004 |
Developing strategic orientation in China: Antecedents and consequences of market and innovation orientations KZ Zhou, GY Gao, Z Yang, N Zhou Journal of business research 58 (8), 1049-1058, 2005 | 538 | 2005 |
Services quality dimensions of Internet retailing: an exploratory analysis Z Yang, RT Peterson, S Cai Journal of services marketing 17 (7), 685-698, 2003 | 533 | 2003 |
The effect of brand credibility on consumers’ brand purchase intention in emerging economies: The moderating role of brand awareness and brand image X Wang, Z Yang Journal of global marketing 23 (3), 177-188, 2010 | 501 | 2010 |
A review of research methodologies in international business Z Yang, X Wang, C Su International Business Review 15 (6), 601-617, 2006 | 366 | 2006 |
Dealing with Institutional Distances in International Marketing Channels: Governance Strategies That Engender Legitimacy and Efficiency Z Yang, C Su, KS Fam Journal of Marketing 76 (3), 41-55, 2012 | 348 | 2012 |
Customer-perceived value and loyalty: how do key service quality dimensions matter in the context of B2C e-commerce? L Jiang, M Jun, Z Yang Service Business 10 (2), 301-317, 2016 | 342 | 2016 |
Dealing with institutional distances in international marketing channels: Governance strategies that engender legitimacy and efficiency Z Yang, C Su, KS Fam Journal of Marketing 76 (3), 41-55, 2012 | 336 | 2012 |
Taking the pulse of Internet pharmacies. Z Yang, RT Peterson, L Huang Marketing Health Services 21 (2), 4-10, 2001 | 282 | 2001 |
Brand trust as a second-order factor: An alternative measurement model F Li, R Kashyap, N Zhou, Z Yang International Journal of Market Research 50 (6), 817-839, 2008 | 237 | 2008 |
Relational ties or customized contracts? An examination of alternative governance choices in China KZ Zhou, L Poppo, Z Yang Journal of International Business Studies 39, 526-534, 2008 | 234 | 2008 |
Development of cooperative norms in the buyer‐supplier relationship: the Chinese experience S Cai, Z Yang Journal of Supply Chain Management 44 (1), 55-70, 2008 | 224 | 2008 |