| Influence of new-age technologies on marketing: A research agenda V Kumar, D Ramachandran, B Kumar Journal of Business Research 125, 864-877, 2021 | 349 | 2021 |
| Marketing performance assessment and accountability: Process and outcomes NA Morgan, S Jayachandran, J Hulland, B Kumar, C Katsikeas, A Somosi International Journal of Research in Marketing 39 (2), 462-481, 2022 | 34 | 2022 |
| Generating competitive intelligence with limited information: a case of the multimedia industry V Kumar, AR Saboo, A Agarwal, B Kumar Production and Operations Management 29 (1), 192-213, 2020 | 25 | 2020 |
| Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies H Khan, S Gupta, V Kumar, B Kumar Industrial Marketing Management 115, 198-213, 2023 | 7 | 2023 |
| Salespeople and teams as stakeholder and knowledge managers: a service-ecosystem, co-creation, crossing-points perspective on key outcomes CR Plouffe, TE DeCarlo, JR Fergurson, B Kumar, G Moreno, L Schmitt, ... European Journal of Marketing 58 (3), 704-732, 2024 | 2 | 2024 |
