Not just what they want, but why they want it: Traditional market research to deep customer insights RA Price, C Wrigley, K Straker Qualitative Market Research: An International Journal 18 (2), 230-248, 2015 | 72 | 2015 |
Design and a deep customer insight approach to innovation R Price, C Wrigley Journal of International Consumer Marketing 28 (2), 92-105, 2016 | 62 | 2016 |
Action researcher to design innovation catalyst: Building design capability from within R Price, C Wrigley, J Matthews Action Research 19 (2), 318-337, 2021 | 36 | 2021 |
Overcoming the Valley of Death: A Design Innovation Perspective JB Klitsie, RA Price, CSH De Lille Design Management Journal 14 (1), 28-41, 2019 | 33 | 2019 |
Exploring the nuances of designing (with/for) artificial intelligence N Stoimenova, R Price Design Issues 36 (4), 45-55, 2020 | 29 | 2020 |
A review of resilience in higher education: toward the emerging concept of designer resilience RA Price Studies in Higher Education 48 (1), 83-99, 2023 | 27 | 2023 |
Three narrative techniques for engagement and action in design-led innovation R Price, J Matthews, C Wrigley She Ji: The Journal of Design, Economics, and Innovation 4 (2), 186-201, 2018 | 27 | 2018 |
Advancing industry through design: A longitudinal case study of the aviation industry RA Price, C De Lille, K Bergema She Ji: The Journal of Design, Economics, and Innovation 5 (4), 304-326, 2019 | 18 | 2019 |
Design led innovation: Shifting from smart follower to digital strategy leader in the Australian airport sector R Price, C Wrigley, A Dreiling, S Bucolo 2013 IEEE Tsinghua International Design Management Symposium, 251-258, 2013 | 14 | 2013 |
An adaptive and strategic human-centred design approach to shaping pandemic design education that promotes wellbeing M van der Bijl-Brouwer, R Price Strategic Design Research Journal 14 (1), 102-113, 2021 | 12 | 2021 |
Good design-driven innovation E Baha, G Dawdy, N Sturkenboom, R Price, D Snelders | 12 | 2018 |
Why am I studying design? E Baha, M Koch, N Sturkenboom, R Price, D Snelders | 9 | 2020 |
Design research for the real world: A design-led innovation model for action research R Price, C Wrigley, J Matthews, A Dreiling Proceedings of NordDesign 2014 Conference, 154-163, 2014 | 8 | 2014 |
Are you on board? The role of design-led innovation in strengthening key partnerships within an Australian airport R Price, C Wrigley, A Dreiling Design for business, Volume 3, 42-61, 2015 | 7 | 2015 |
What motivates our design students during COVID-19? RA Price, M Bijl-Brouwer Journal of Design, Business & Society 7 (2), 233-249, 2021 | 5 | 2021 |
A CHAT approach to understand framing in digital service innovation N Sturkenboom, E Baha, R Price, M Kleinsmann, D Snelders Proceedings of the Design Society: International Conference on Engineering …, 2019 | 5 | 2019 |
A design led innovation approach to gathering deep customer insights in the aviation industry R Price, C Wrigley, S Bucolo, A Dreiling Proceedings of the 5th International Congress of International Association …, 2013 | 5 | 2013 |
Implementing design-led innovation in an Australian airport corporation RA Price Queensland University of Technology, 2016 | 4 | 2016 |
The role of Design in Policy Making SE Holierhoek, RA Price Conference Proceedings of the Academy for Design Innovation Management 2 (1), 2019 | 3 | 2019 |
Designing with meaningful data: Deep personalisation in the air travel context M Yuan, R Price, JV Erp, J Socha DRS 2018 Catalyst 4, 1140-1454, 2018 | 3 | 2018 |