Motivations and the intent to study abroad among US, French, and Chinese students CM Sánchez, M Fornerino, M Zhang Journal of Teaching in International Business 18 (1), 27-52, 2006 | 288 | 2006 |
Impact of brand personality on PALI: a comparative research between two different brands Z Mengxia International Management Review 3 (3), 36, 2007 | 163 | 2007 |
Les valeurs traditionnelles des acheteurs chinois: raffinement conceptuel, mesure et application MX Zhang, A Jolibert Recherche et Applications en Marketing (French Edition) 18 (1), 25-42, 2003 | 31 | 2003 |
Do values or goals better explain intent? A cross-national comparison M Fornerino, A Jolibert, CM Sánchez, M Zhang Journal of Business Research 64 (5), 490-496, 2011 | 30 | 2011 |
奢侈消费的界定及其价值观动因研究 张梦霞 经济管理, 23-29, 2006 | 28 | 2006 |
象征型购买行为的儒家文化价值观诠释——概念界定, 度量, 建模和营销策略建议 张梦霞 中国工业经济, 106-112, 2005 | 27 | 2005 |
消费者购买行为的中西价值观动因比较研究 张梦霞 经济管理, 4-11, 2005 | 26 | 2005 |
全渠道零售: 演化, 过程与实施 齐永智, 张梦霞 中国流通经济 28 (12), 115-121, 2014 | 25 | 2014 |
SOLOMO 消费驱动下零售企业渠道演化选择: 全渠道零售 齐永智, 张梦霞 经济与管理研究 36 (7), 137-144, 2015 | 20 | 2015 |
The effect of cultural tightness–looseness on fraud perception in insurance services H Zourrig, J Park, K El Hedhli, M Zhang International Journal of Quality and Service Sciences 10 (2), 138-148, 2018 | 18 | 2018 |
Assessing the psychometric properties of Hofstede's versus Schwartz's cultural values of Chinese customers M Zhang, JC Chebat, H Zourrig Journal of International Consumer Marketing 24 (5), 304-319, 2012 | 16 | 2012 |
Consumer purchase intention of intangible cultural heritage products (ICHP): effects of cultural identity, consumer knowledge and manufacture type M Zhang, X Guo, X Guo, A Jolibert Asia Pacific Journal of Marketing and Logistics 35 (3), 726-744, 2023 | 14 | 2023 |
绿色购买行为的道家价值观因素分析——概念界定, 度量, 建模和营销策略建议 张梦霞 经济管理, 34-41, 2005 | 13 | 2005 |
互联网时代的无边界零售 齐永智, 张梦霞 中国流通经济 29 (5), 55-61, 2015 | 12 | 2015 |
Culture chinoise traditionnelle et comportements de consommation MX Zhang, A Jolibert Décisions marketing, 85-92, 2000 | 11 | 2000 |
中国消费者购买行为的文化价值观动因研究 张梦霞 科学出版社, 2010 | 10 | 2010 |
奢侈品消费动机解构的实证研究 张梦霞 中国零售研究 1, 2010 | 9 | 2010 |
中国女性购买行为的价值观动因实证研究 张梦霞 财贸经济, 54-60, 2005 | 8 | 2005 |
移动互联网时代的零售变革研究 齐永智, 张梦霞 技术经济与管理研究, 104-108, 2015 | 7 | 2015 |
中国城市 “80 后” 人群奢侈品消费动机维度族的实证研究 张梦霞, 王斯洋 首都经济贸易大学学报, 62-67, 2010 | 7 | 2010 |