| Influence of information technology and marketing capabilities in achieving superior customer performance: evidence from Taiwan H Chen, YM Hsu Asia Pacific Business Review 29 (3), 678-700, 2023 | 9 | 2023 |
| Creating a virtuous circle during a pandemic threat: netizens' resilience via information-induced psychological distance and social media approach CA Lin, YM Hsu, H Chen Online Information Review 48 (3), 562-580, 2024 | 1 | 2024 |
| Unveiling the intricate dynamics of user engagement in social media: the triad co-evolution through affordances and emotional attachment CK Wu, CA Lin, YM Hsu Communication Research and Practice, 1-19, 2024 | 1 | 2024 |
| How Does Internet Celebrity Recommendation Affect Followers’ Recommendation Adoption Willingness: A Dual-Path Psychological Processing Model. CA Lin, YM Hsu, H Chen Journal of Management & Business Research (2521-4306) 41 (3), 2024 | | 2024 |
| Charging forward: unveiling the dynamics of consumer EV adoption in Asia's transition to green mobility CS Han, YM Hsu, HJ Hsu Asia Pacific Journal of Marketing and Logistics, 2024 | | 2024 |
| Decoding the intrinsic values of non-fungible tokens (NFTs): A dual approach via content analysis and in-depth interviews YM Hsu, CH Huang, CA Lin, CM Chiu 交大管理學報 44 (1), 83-126, 2024 | | 2024 |
| CONSUMER PREFERENCES IN AI PRODUCT DESIGN: A COMPARATIVE STUDY OF SOCIAL INFLUENCE AND ANTHROPOMORPHIC APPEAL IN EASTERN AND WESTERN CULTURES. CA Lin, YM Hsu, L Lee, JP Kasemsant, P Sajampun International Journal of Organizational Innovation 16 (3), 2024 | | 2024 |
| 資訊科技和行銷能力對實現優質行銷績效的影響 YM Hsu 國立臺灣大學國際企業學系學位論文 2022, 1-83, 2022 | | 2022 |
