The dishonesty of honest people: A theory of self-concept maintenance N Mazar, O Amir, D Ariely Journal of marketing research 45 (6), 633-644, 2008 | 3860 | 2008 |
Do green products make us better people? N Mazar, CB Zhong Psychological science 21 (4), 494-498, 2010 | 1315 | 2010 |
Large stakes and big mistakes D Ariely, U Gneezy, G Loewenstein, N Mazar The Review of Economic Studies 76 (2), 451-469, 2009 | 1306 | 2009 |
Zero as a special price: The true value of free products K Shampanier, N Mazar, D Ariely Marketing science 26 (6), 742-757, 2007 | 814 | 2007 |
Dishonesty in everyday life and its policy implications N Mazar, D Ariely Journal of public policy & Marketing 25 (1), 117-126, 2006 | 611 | 2006 |
Risk preferences and aging: The “certainty effect” in older adults' decision making. M Mather, N Mazar, MA Gorlick, NR Lighthall, J Burgeno, A Schoeke, ... Psychology and aging 27 (4), 801, 2012 | 259 | 2012 |
Greasing the palm: Can collectivism promote bribery? N Mazar, P Aggarwal Psychological Science 22 (7), 843-848, 2011 | 213 | 2011 |
Green consumerism: moral motivations to a sustainable future S Sachdeva, J Jordan, N Mazar Current Opinion in Psychology 6, 60-65, 2015 | 210 | 2015 |
A practitioner's guide to nudging N Mazar, K Ly, M Zhao, D Soman Harvard Business Publishing Education, 2013 | 198* | 2013 |
Psychology, behavioral economics, and public policy O Amir, D Ariely, A Cooke, D Dunning, N Epley, U Gneezy, B Koszegi, ... Marketing letters 16, 443-454, 2005 | 169 | 2005 |
Financial deprivation selectively shifts moral standards and compromises moral decisions E Sharma, N Mazar, AL Alter, D Ariely Organizational Behavior and Human Decision Processes 123 (2), 90-100, 2014 | 160 | 2014 |
A 680,000-person megastudy of nudges to encourage vaccination in pharmacies KL Milkman, L Gandhi, MS Patel, HN Graci, DM Gromet, H Ho, JS Kay, ... Proceedings of the National Academy of Sciences 119 (6), e2115126119, 2022 | 123 | 2022 |
More ways to cheat: Expanding the scope of dishonesty N Mazar, O Amir, D Ariely Journal of Marketing Research 45 (6), 651-653, 2008 | 119* | 2008 |
Probing reward function in post-traumatic stress disorder with beautiful facial images I Elman, D Ariely, N Mazar, I Aharon, NB Lasko, ML Macklin, SP Orr, ... Psychiatry research 135 (3), 179-183, 2005 | 101 | 2005 |
Gender differences in the motivational processing of facial beauty B Levy, D Ariely, N Mazar, W Chi, S Lukas, I Elman Learning and Motivation 39 (2), 136-145, 2008 | 99 | 2008 |
True context‐dependent preferences? The causes of market‐dependent valuations N Mazar, B Koszegi, D Ariely Journal of Behavioral Decision Making 27 (3), 200-208, 2014 | 97 | 2014 |
Signing at the beginning versus at the end does not decrease dishonesty AS Kristal, AV Whillans, MH Bazerman, F Gino, LL Shu, N Mazar, D Ariely Proceedings of the National Academy of Sciences 117 (13), 7103-7107, 2020 | 90 | 2020 |
When retailing and Las Vegas meet: Probabilistic free price promotions N Mazar, K Shampanier, D Ariely Management Science 63 (1), 250-266, 2017 | 73 | 2017 |
Pain of paying?—A metaphor gone literal: Evidence from neural and behavioral science N Mazar, H Plassmann, N Robitaille, A Lindner Rotman School of Management Working Paper, 2016 | 56* | 2016 |
Choice architecture in conflicts of interest: Defaults as physical and psychological barriers to (dis) honesty N Mazar, SA Hawkins Journal of Experimental Social Psychology 59, 113-117, 2015 | 55 | 2015 |