Blissfully ignorant: the effects of general privacy concerns, general institutional trust, and affect in the privacy calculus F Kehr, T Kowatsch, D Wentzel, E Fleisch Information Systems Journal 25 (6), 607-635, 2015 | 512 | 2015 |
The role of sensation seeking and need for cognition on web‐site evaluations: A resource‐matching perspective BAS Martin, MJ Sherrard, D Wentzel Psychology & Marketing 22 (2), 109-126, 2005 | 240 | 2005 |
Product design for the long run: Consumer responses to typical and atypical designs at different stages of exposure JR Landwehr, D Wentzel, A Herrmann Journal of Marketing 77 (5), 92-107, 2013 | 236 | 2013 |
The moderating effect of manipulative intent and cognitive resources on the evaluation of narrative ads D Wentzel, T Tomczak, A Herrmann Psychology & Marketing 27 (5), 510-530, 2010 | 232 | 2010 |
The effect of employee behavior on brand personality impressions and brand attitudes D Wentzel Journal of the Academy of Marketing Science 37, 359-374, 2009 | 175 | 2009 |
Effects of susceptibility to normative influence and type of testimonial on attitudes toward print advertising BAS Martin, D Wentzel, T Tomczak Journal of advertising 37 (1), 29-43, 2008 | 166 | 2008 |
Improving incongruent sponsorships through articulation of the sponsorship and audience participation C Coppetti, D Wentzel, T Tomczak, S Henkel Journal of Marketing Communications 15 (1), 17-34, 2009 | 164 | 2009 |
Smart products: conceptual review, synthesis, and research directions S Raff, D Wentzel, N Obwegeser Journal of Product Innovation Management 37 (5), 379-404, 2020 | 148 | 2020 |
Stage-gate and agile development in the digital age: Promises, perils, and boundary conditions S Paluch, D Antons, M Brettel, C Hopp, TO Salge, F Piller, D Wentzel Journal of Business Research 110, 495-501, 2020 | 105 | 2020 |
Der Einsatz von Instrumenten zur Förderung von Brand Behavior TO Brexendorf, T Tomczak, J Kernstock, S Henkel, D Wentzel Behavioral Branding: Wie Mitarbeiterverhalten die Marke stärkt, 337-371, 2009 | 76 | 2009 |
The tipping point of design: How product design and brands interact to affect consumers’ preferences JR Landwehr, D Wentzel, A Herrmann Psychology & Marketing 29 (6), 422-433, 2012 | 73 | 2012 |
Der Funnel als Analyse-und Steuerungsinstrument von Brand Behavior D Wentzel, T Tomczak, J Kernstock, T Brexendorf, S Henkel Behavioral Branding: Wie Mitarbeiterverhalten die Marke stärkt, 81-99, 2012 | 71 | 2012 |
Rethinking the privacy calculus: on the role of dispositional factors and affect F Kehr, D Wentzel, P Mayer | 58 | 2013 |
Storytelling im behavioral branding D Wentzel, T Tomczak, A Herrmann Behavioral Branding: Wie Mitarbeiterverhalten die Marke stärkt, 425-442, 2009 | 52 | 2009 |
Launching for success: The effects of psychological distance and mental simulation on funding decisions and crowdfunding performance S Rose, D Wentzel, C Hopp, J Kaminski Journal of Business Venturing 36 (6), 106021, 2021 | 50 | 2021 |
Can I live up to that ad? Impact of implicit theories of ability on service employees’ responses to advertising D Wentzel, S Henkel, T Tomczak Journal of Service Research 13 (2), 137-152, 2010 | 50 | 2010 |
Communities–Chancen und Gefahren für die marktorientierte Unternehmensführung M Schögel, T Tomczak, D Wentzel Thexis 22 (3), 2-5, 2005 | 48 | 2005 |
Organizational transformation towards Product-Service Systems–empirical evidence in managing the behavioral transformation process A Buschmeyer, G Schuh, D Wentzel Procedia CIRP 47, 264-269, 2016 | 45 | 2016 |
Can friends also become customers? The impact of employee referral programs on referral likelihood D Wentzel, T Tomczak, S Henkel Journal of Service Research 17 (2), 119-133, 2014 | 38 | 2014 |
Breathing down your neck!: The impact of queues on customers using a retail service M Dahm, D Wentzel, W Herzog, A Wiecek Journal of Retailing 94 (2), 217-230, 2018 | 36 | 2018 |