Linking social media marketing activities to revisit intention through brand trust and brand loyalty on the coffee shop facebook pages: Exploring sequential mediation mechanism B Ibrahim, A Aljarah, D Sawaftah Sustainability 13 (4), 2277, 2021 | 159 | 2021 |
Do social media marketing activities enhance consumer perception of brands? A meta-analytic examination B Ibrahim, A Aljarah, B Ababneh Journal of Promotion Management 26 (4), 544-568, 2020 | 130 | 2020 |
Dataset of relationships among social media marketing activities, brand loyalty, revisit intention. Evidence from the hospitality industry in Northern Cyprus B Ibrahim, A Aljarah Data in brief 21, 1823-1828, 2018 | 121 | 2018 |
A study on the effect of transformational leadership on job satisfaction: The role of gender, perceived organizational politics and perceived organizational commitment K Dappa, F Bhatti, A Aljarah Management Science Letters 9 (6), 823-834, 2019 | 101 | 2019 |
The era of Instagram expansion: matching social media marketing activities and brand loyalty through customer relationship quality B Ibrahim, A Aljarah Journal of Marketing Communications 29 (1), 1-25, 2023 | 65 | 2023 |
Does corporate social responsibility really increase customer relationship quality? A meta-analytic review A Aljarah, L Emeagwali, B Ibrahim, B Ababneh Social Responsibility Journal 16 (1), 28-49, 2020 | 56 | 2020 |
The nexus between corporate social responsibility and target-based customer citizenship behavior A Aljarah Journal of Sustainable Tourism 28 (12), 2044-2063, 2020 | 53 | 2020 |
Boosting customer citizenship behavior through corporate social responsibility: does perceived service quality matter? A Aljarah, M Alrawashdeh Social Responsibility Journal 17 (5), 631-647, 2020 | 38 | 2020 |
The robustness of corporate social responsibility and brand loyalty relation: A meta-analytic examination A Aljarah, B Ibrahim Journal of Promotion Management 26 (7), 1038-1072, 2020 | 35 | 2020 |
Corporate social responsibility and behavioral intention: The moderator effect of contextual factors: A meta-analytic examination A Al Jarah, OL Emeagwali Social Responsibility Journal 13 (4), 678-697, 2017 | 33 | 2017 |
The differential impact of user-and firm-generated content on online brand advocacy: customer engagement and brand familiarity matter A Aljarah, D Sawaftah, B Ibrahim, E Lahuerta-Otero European Journal of Innovation Management 27 (4), 1160-1181, 2024 | 31 | 2024 |
The role of social media marketing activities in driving self–brand connection and user engagement behavior on Instagram: a moderation–mediation approach B Ibrahim, A Aljarah European Journal of Innovation Management, 2023 | 27 | 2023 |
The attribution effects of CSR motivations on brand advocacy: psychological distance matters! A Aljarah, B Dalal, B Ibrahim, E Lahuerta-Otero The Service Industries Journal 42 (7-8), 583-605, 2022 | 25 | 2022 |
Power brand defense up, my friend! stimulating brand defense through digital content marketing D Sawaftah, A Aljarah, E Lahuerta-Otero Sustainability 13 (18), 10266, 2021 | 24 | 2021 |
Like, comment and share: examining the effect of firm-created content and user-generated content on consumer engagement B Ibrahim, A Aljarah, DT Hayat, E Lahuerta-Otero Leisure/loisir 46 (4), 599-622, 2022 | 17 | 2022 |
Environmental marketing strategy and customer citizenship behavior: an investigation in a cafe setting A Aljarah International Journal of Hospitality & Tourism Administration 23 (5), 1030-1054, 2022 | 16 | 2022 |
The relationship between online sale and customer value co-creation: The mediating role of e-satisfaction and e-trust T Daabseh, A Aljarah International Journal of Data and Network Science 5 (2), 97-106, 2021 | 15 | 2021 |
How brand symbolism, perceived service quality, and CSR skepticism influence consumers to engage in citizenship behavior B Dalal, A Aljarah Sustainability 13 (11), 6021, 2021 | 13 | 2021 |
Doing good does not always lead to doing well: The corrective, compensating and cultivating goodwill CSR effects on brand defense A Aljarah, B Ibrahim, E Lahuerta-Otero, MM García de los Salmones Current Issues in Tourism 26 (20), 3397-3410, 2023 | 11 | 2023 |
Internal Branding and Brand Citizenship Behavior: The Role of Trust, Commitment, and Organizational Climate A Aljarah, P Bayram New Challenges for Future Sustainability and Wellbeing, 441-462, 2021 | 9 | 2021 |