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Alex Reppel
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Customer experiences in the age of artificial intelligence
N Ameen, A Tarhini, A Reppel, A Anand
Computers in human behavior 114, 106548, 2021
7202021
Individual values and motivational complexities in ethical clothing consumption: A means-end approach
T Jägel, K Keeling, A Reppel, T Gruber
Journal of Marketing Management 28 (3-4), 373-396, 2012
2842012
Online community: enhancing the relationship marketing concept through customer bonding
I Szmigin, L Canning, AE Reppel
International journal of service industry management 16 (5), 480-496, 2005
2612005
Designing and conducting online interviews to investigate interesting consumer phenomena
T Gruber, I Szmigin, AE Reppel, R Voss
Qualitative Market Research: An International Journal 11 (3), 256-274, 2008
1712008
Understanding the characteristics of effective professors: The student's perspective
T Gruber, A Reppel, R Voss
Journal of Marketing for Higher Education 20 (2), 175-190, 2010
1292010
Internet community bonding: The case of macnews. de
I Szmigin, AE Reppel
European Journal of Marketing 38 (5/6), 626-640, 2004
1162004
Investigating the influence of professor characteristics on student satisfaction and dissatisfaction: A comparative study
T Gruber, A Lowrie, GH Brodowsky, AE Reppel, R Voss, IN Chowdhury
Journal of Marketing Education 34 (2), 165-178, 2012
972012
The iPod phenomenon: identifying a market leader's secrets through qualitative marketing research
AE Reppel, I Szmigin, T Gruber
Journal of Product & Brand Management 15 (4), 239-249, 2006
952006
Which classroom service encounters make students happy or unhappy? Insights from an online CIT study
R Voss, T Gruber, A Reppel
International Journal of Educational Management 24 (7), 615-636, 2010
782010
Complaint management expectations: An online laddering analysis of small versus large firms
SC Henneberg, T Gruber, A Reppel, B Ashnai, P Naudé
Industrial Marketing Management 38 (6), 584-598, 2009
692009
Macromarketing pedagogy: Empowering students to achieve a sustainable world
S Shapiro, S Beninger, C Domegan, A Reppel, J Stanton, F Watson
Journal of Macromarketing 41 (1), 104-115, 2021
432021
Analysing the preferred characteristics of frontline employees dealing with customer complaints: A cross‐national Kano study
T Gruber, I Abosag, AE Reppel, I Szmigin
The TQM Journal 23 (2), 128-144, 2011
392011
Revealing the expectations and preferences of complaining customers by combining the laddering interviewing technique with the Kano model of customer satisfaction
T Gruber, A Reppel, I Szmigin, R Voss
Qualitative Market Research: An International Journal 11 (4), 400-413, 2008
372008
Complaint resolution management expectations in an asymmetric business‐to‐business context
T Gruber, SC Henneberg, B Ashnai, P Naudé, A Reppel
Journal of Business & Industrial Marketing 25 (5), 360-371, 2010
362010
Consumer-managed profiling: a contemporary interpretation of privacy in buyer–seller interactions
AE Reppel, I Szmigin
Journal of Marketing Management 26 (3-4), 321-342, 2010
282010
Service recovery in higher education: does national culture play a role?
T Gruber, IN Chowdhury, AE Reppel
Journal of Marketing Management 27 (11-12), 1261-1293, 2011
252011
Teaching what society needs:“Hacking” an introductory marketing course with sustainability and macromarketing
F Watson, J Stanton, S Beninger, C Domegan, A Reppel, S Shapiro
Journal of Marketing Education 44 (3), 375-389, 2022
222022
A cross-cultural comparison of business complaint management expectations
SC Henneberg, T Gruber, A Reppel, P Naudé, B Ashnai, F Huber, ...
Journal of Marketing Theory and Practice 23 (3), 254-271, 2015
222015
Reflections on Sustainable Enterprise A Macromarketing Approach for Macromarketing Education
AE Reppel
Journal of Macromarketing 32 (4), 397-403, 2012
212012
Shouting on social media? A borderscapes perspective on a contentious hashtag
B Cappellini, O Kravets, A Reppel
Technological Forecasting and Social Change 145, 428-437, 2019
172019
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