Emerging-market consumers’ interactions with banking chatbots E Mogaji, J Balakrishnan, AC Nwoba, NP Nguyen Telematics and Informatics 65, 101711, 2021 | 151 | 2021 |
Marketing bank services to financially vulnerable customers: evidence from an emerging economy E Mogaji, O Adeola, RE Hinson, NP Nguyen, AC Nwoba, TO Soetan International Journal of Bank Marketing 39 (3), 402-428, 2021 | 73 | 2021 |
Corporate sustainability strategies in institutional adversity: Antecedent, outcome, and contingency effects AC Nwoba, N Boso, MJ Robson Business Strategy and the Environment 30 (2), 787-807, 2021 | 48 | 2021 |
Corporate social responsibility for women's empowerment: a study on Nigerian banks E Mogaji, RE Hinson, AC Nwoba, NP Nguyen International Journal of Bank Marketing 39 (4), 516-540, 2021 | 44 | 2021 |
Regional expansion of emerging market SMEs: the roles of domestic market environmental uncertainty and international alliance partner diversity N Zahoor, F Donbesuur, AC Nwoba, H Khan Asia Pacific Journal of Management, 1-31, 2023 | 9 | 2023 |
Obesity, family units and social marketing intervention: evidence from Nigeria AC Nwoba, E Mogaji, N Zahoor, F Donbesuur, GM Alam European Journal of Marketing 56 (11), 2892-2927, 2022 | 9 | 2022 |
Green innovation in emerging economies: The role of managerial ties and market learning AM Ushie, X Jiang, A Ali, AC Nwoba, SFA Hossain Business Strategy and the Environment, 2023 | 8 | 2023 |
Operational effectiveness in post-pandemic times: Examining the roles of digital technologies, talent management and employee engagement in manufacturing SMEs N Zahoor, M Christofi, AC Nwoba, F Donbesuur, D Miri Production Planning & Control, 1-14, 2022 | 8 | 2022 |
International servitization of SMEs in emerging markets: antecedents and boundary conditions N Zahoor, M Christofi, AC Nwoba International Marketing Review 40 (4), 693-717, 2023 | 6 | 2023 |
MNCs’ corporate social innovation in emerging markets: antecedents, outcomes, and boundary conditions A Nwoba, S Kusi, A Adebajo, MK Prempeh Management International Review, 2024 | 1 | 2024 |
Stakeholders and New Venture Growth in Africa N Zahoor, AC Nwoba Stakeholder Management and Entrepreneurship in Africa, 61-75, 2024 | | 2024 |
Does entrepreneurial autonomy always drive emerging market SMEs internationalization? An effectual logic perspective SY Kusi, AC Nwoba, O Adeola, A Adedajo, OY Adjei Journal of International Management 30 (3), 101152, 2024 | | 2024 |
Promoting Sustainability in Africa Through Entrepreneurial Branding SY Kusi, AC Nwoba, A Adebajo, OY Adjei Corporate Sustainability in Africa: Responsible Leadership, Opportunities …, 2023 | | 2023 |
The Role of Institutional Stakeholders in the Success of New Businesses in Africa AC Nwoba, SY Kusi, A Adebajo, MK Prempeh Stakeholder Management and Entrepreneurship in Africa, 91-102, 0 | | |