Neural Auction: End-to-End Learning of Auction Mechanisms for E-Commerce Advertising X Liu, C Yu, Z Zhang, Z Zheng, Y Rong, H Lv, D Huo, Y Wang, D Chen, ... KDD 2021, 2021 | 49 | 2021 |
Optimizing Multiple Performance Metrics with Deep GSP Auctions for E-commerce Advertising Z Zhang, X Liu, Z Zheng, C Zhang, M Xu, J Pan, C Yu, F Wu, J Xu, K Gai WSDM 2021, 993-1001, 2021 | 23 | 2021 |
On Designing a Two-stage Auction for Online Advertising Y Wang, X Liu, Z Zheng, Z Zhang, M Xu, C Yu, F Wu WWW 2022, 2021 | 9 | 2021 |
A Cooperative-Competitive Multi-Agent Framework for Auto-bidding in Online Advertising C Wen, M Xu, Z Zhang, Z Zheng, Y Wang, X Liu, Y Rong, D Xie, X Tan, ... WSDM 2022, 2021 | 9 | 2021 |
Utility Maximizer or Value Maximizer: Mechanism Design for Mixed Bidders in Online Advertising H Lv, Z Zhang, Z Zheng, J Liu, C Yu, L Liu, L Cui, F Wu AAAI 2023 37 (5), 5789-5796, 2023 | 7 | 2023 |
Truthful Auctions for Automated Bidding in Online Advertising Y Xing, Z Zhang, Z Zheng, C Yu, J Xu, F Wu, G Chen arXiv preprint arXiv:2301.13020, 2023 | 5 | 2023 |
Learning-Based Ad Auction Design with Externalities: The Framework and A Matching-Based Approach N Li, Y Ma, Y Zhao, Z Duan, Y Chen, Z Zhang, J Xu, B Zheng, X Deng KDD 2023, 1291-1302, 2023 | 4 | 2023 |
A Personalized Automated Bidding Framework for Fairness-aware Online Advertising H Zhang, L Niu, Z Zheng, Z Zhang, S Gu, F Wu, C Yu, J Xu, G Chen, ... KDD 2023, 5544-5553, 2023 | 2 | 2023 |
Designing Ad Auctions with Private Constraints for Automated Bidding Y Xing, Z Zhang, Z Zheng, C Yu, J Xu, F Wu, G Chen IJCAI 2023, 2023 | 1 | 2023 |
Learning Optimal Deterministic Auctions with Correlated Valuation Distributions D Huo, Z Zhang, Z Zheng, C Yu, J Xu, F Wu arXiv preprint arXiv:2209.09005, 2022 | 1 | 2022 |
Truthful Bandit Mechanisms for Repeated Two-stage Ad Auctions H Li, Y Liu, Z Zheng, Z Zhang, J Xu, F Wu KDD 2024, 2024 | | 2024 |
AIGB: Generative Auto-bidding via Diffusion Modeling J Guo, Y Huo, Z Zhang, T Wang, C Yu, J Xu, Y Zhang, B Zheng KDD 2024, 2024 | | 2024 |
Trajectory-wise Iterative Reinforcement Learning Framework for Auto-bidding H Li, Y Huo, S Dou, Z Zheng, Z Zhang, C Yu, J Xu, F Wu WWW 2024, 2024 | | 2024 |
Ad vs Organic: Revisiting Incentive Compatible Mechanism Design in E-commerce Platforms XD Ningyuan Li, Yunxuan Ma, Yang Zhao, Qian Wang, Zhilin Zhang, Chuan Yu ... WWW 2024, 2024 | | 2024 |
MEBS: Multi-task End-to-end Bid Shading for Multi-slot Display Advertising Z Gong, L Niu, Y Zhao, M Xu, H Zhang, Z Zheng, Z Zhang, R Bai, C Yu, ... CIKM 2023, 4588-4594, 2023 | | 2023 |
Boosting Advertising Space: Designing Ad Auctions for Augment Advertising Y Liu, D Chen, Z Zheng, Z Zhang, C Yu, F Wu, G Chen WSDM 2023, 1066-1074, 2023 | | 2023 |