| The corporate identity management process revisited G Bick, MC Jacobson, R Abratt Journal of marketing management 19 (7-8), 835-855, 2003 | 263 | 2003 |
| Customer perceptions of the value delivered by retail banks in South Africa G Bick, A Beric Brown, R Abratt International Journal of Bank Marketing 22 (5), 300-318, 2004 | 143 | 2004 |
| Valuing brands and brand equity: Methods and processes R Abratt, G Bick Journal of applied management and entrepreneurship 8 (1), 21-39, 2003 | 140 | 2003 |
| Increasing shareholder value through building customer and brand equity GNC Bick Journal of Marketing Management 25 (1-2), 117-141, 2009 | 137 | 2009 |
| Consumer awareness and usage of Islamic banking products in South Africa Y Saini, G Bick, L Abdulla South African Journal of Economic and Management Sciences 14 (3), 298-313, 2011 | 120 | 2011 |
| A framework for brand revitalization through an upscale line extension S Munthree, G Bick, R Abratt Journal of product & brand management 15 (3), 157-167, 2006 | 73 | 2006 |
| Comparing the relative importance of sustainability as a consumer purchase criterion of food and clothing in the retail sector R Nilssen, G Bick, R Abratt Journal of Brand Management 26, 71-83, 2019 | 70 | 2019 |
| The internationalization of African fintech firms: marketing strategies for successful intra-Africa expansion Z Hammerschlag, G Bick, JM Luiz International Marketing Review 37 (2), 299-317, 2020 | 54 | 2020 |
| Competencies of marketing managers in South Africa S Melaia, R Abratt, G Bick Journal of Marketing Theory and Practice 16 (3), 233-246, 2008 | 53 | 2008 |
| Impact of branding and product augmentation on decision making in the B2B market NS Alexander, G Bick, R Abratt, M Bendixen South African Journal of Business Management 40 (1), 1-120, 2009 | 52 | 2009 |
| Factors that influence FinTech adoption in South Africa: a study of consumer behaviour towards branchless mobile banking BJ Slazus, G Bick Athens Journal of Business & Economics 8 (1), 43-64, 2022 | 42 | 2022 |
| Customer service expectations in retail banking in Africa G Bick, R Abratt, D Moller South African Journal of Business Management 41 (2), 13-25, 2010 | 38 | 2010 |
| The impact of social media on the marketing strategies of South African businesses M Dateling, G Bick International Conference on Enterprise Marketing and Globalization (EMG …, 2013 | 26 | 2013 |
| What is your corporate brand worth? A guide to brand valuation approaches J Reyneke, R Abratt, G Bick South African Journal of Business Management 45 (4), 1-10, 2014 | 19 | 2014 |
| Perceptions of the corporate identity management process in South Africa G Bick, R Abratt, A Bergman South African Journal of Business Management 39 (3), 11-20, 2008 | 19 | 2008 |
| The perceptions of supplier-buyer relations and its affect on the corporate brand J Flax, G Bick, R Abratt Journal of Brand Management 23, 22-37, 2016 | 17 | 2016 |
| Service quality of advertising and promotions agencies in South Africa B Quebra, G Bick, R Abratt Journal of Promotion Management 19 (5), 605-628, 2013 | 13 | 2013 |
| Brand Equity and brand valuation G Bick Brand Management. Cape Town: Pearson, 2011 | 13 | 2011 |
| MTN South Africa: one group, one vision, one brand G Bick, J Luiz, S Townsend Emerald Emerging Markets Case Studies 1 (1), 1-17, 2011 | 13 | 2011 |
| Developing the social media value chain: A conceptual framework for the measurement of social media K Littlewood, G Bick Proceedings of the 2nd European Conference on Social Media ECSM 2015, 297-305, 2015 | 8 | 2015 |
