How much is enough? The role of effort in market shaping G Lipnickas, J Conduit, C Plewa, D Wilkie Journal of Business & Industrial Marketing 35 (9), 1441-1451, 2020 | 9 | 2020 |
Exploring the higher education experiences of students living with disabilities: an online MBA case study S De Vos, B Qesja, G Lipnickas, J Harris Journal of Marketing Management 40 (5-6), 450-480, 2024 | 2 | 2024 |
Germination and inspiration or a flash in the pan:" The impact of entrepreneurship education on skills and outcomes" G Lipnickas, PS Seet, J Jones Proceedings of the 31st Australian and New Zealand Academy of Management …, 2017 | 2 | 2017 |
Investigating professional interpersonal communication styles and their impact on service authenticity, organisational trust and brand experiences in online business education … S De Vos, B Qesja, G Lipnickas Academy of Marketing, 2023 | | 2023 |
E-interaction Behaviour and Customer Experience: The Role of Psychological Comfort S De Vos, B Qesja, G Lipnickas Global Marketing Conference, 2023 | | 2023 |
Optimising online course design and student engagement using learning analytics G Lipnickas, G Ludwichowska, J Harris, B Qesja Higher Education Research Group Adelaide (HERGA), 2022 | | 2022 |
Evolution of Markets: Market Shaping and the Role of the Consumer G Lipnickas | | 2022 |
Market shaping - creating value through effort reduction G Lipnickas, J Conduit, C Plewa, D Wilkie Global Marketing Conference (GAMMA) - Seoul, 2020 | | 2020 |