| Placebo effects of marketing actions: Consumers may get what they pay for B Shiv, Z Carmon, A Dan Journal of marketing Research 42 (4), 383-393, 2005 | 853 | 2005 |
| Focusing on the forgone: How value can appear so different to buyers and sellers Z Carmon, D Ariely Journal of consumer research 27 (3), 360-370, 2000 | 804 | 2000 |
| Commercial features of placebo and therapeutic efficacy RL Waber, B Shiv, Z Carmon JAMA: Journal of the American Medical Association 299 (9), 1016-7, 2008 | 620* | 2008 |
| Option attachment: When deliberating makes choosing feel like losing Z Carmon, K Wertenbroch, M Zeelenberg Journal of Consumer Research 30 (1), 15-29, 2003 | 549 | 2003 |
| Consumer control and empowerment: a primer L Wathieu, L Brenner, Z Carmon, A Chattopadhyay, K Wertenbroch, ... Marketing Letters 13 (3), 297-305, 2002 | 535 | 2002 |
| Consumer research: In search of identity I Simonson, Z Carmon, R Dhar, A Drolet, SM Nowlis Annual review of psychology 52 (1), 249-275, 2001 | 502 | 2001 |
| Gestalt characteristics of experiences: The defining features of summarized events D Ariely, Z Carmon Journal of Behavioral Decision Making 13, 191-201, 2000 | 481 | 2000 |
| Experimental evidence on the negative effect of product features and sales promotions on brand choice I Simonson, Z Carmon, S O'curry Marketing Science, 23-40, 1994 | 473 | 1994 |
| Consumer choice and autonomy in the age of artificial intelligence and big data Q André, Z Carmon, K Wertenbroch, A Crum, D Frank, W Goldstein, ... Customer Needs and Solutions 5 (1-2), 28-37, 2018 | 325 | 2018 |
| Goal-based construction of preferences: Task goals and the prominence effect GW Fischer, Z Carmon, D Ariely, G Zauberman Management Science 45 (8), 1057-1075, 1999 | 247 | 1999 |
| Does Elaboration Increase or Decrease the Effectiveness of Negatively Versus Positively Framed Messages? B Shiv, Z Carmon, D Ariely Journal of Consumer Research 31 (1), 199-208, 2004 | 245 | 2004 |
| For whom is parting with possessions more painful? Cultural differences in the endowment effect WW Maddux, H Yang, C Falk, H Adam, W Adair, Y Endo, Z Carmon, ... Psychological Science 21 (12), 1910-1917, 2010 | 215 | 2010 |
| A psychological perspective on service segmentation models: The significance of accounting for consumers’ perceptions of waiting and service Z Carmon, JG Shanthikumar, TF Carmon Management Science 41 (11), 1806-1815, 1995 | 210 | 1995 |
| Summary assessment of experiences: The whole is different from the sum of its parts. D Ariely, Z Carmon Russell Sage Foundation, 2003 | 136* | 2003 |
| The experienced utility of queuing: experience profiles and retrospective evaluations of simulated queues Z Carmon, D Kahneman Durham, NC: Fuqua School, Duke University, 1996 | 131* | 1996 |
| The Effect of Local Consideration Sets on Global Choice between Lower Price and Higher Quality I Simonson, Z Carmon, S O’Curry Marketing Science 12 (4), 357-77, 1993 | 122 | 1993 |
| How behavioral decision research can enhance consumer welfare: From freedom of choice to paternalistic intervention RK Ratner, D Soman, G Zauberman, D Ariely, Z Carmon, PA Keller, ... Marketing Letters 19, 383-397, 2008 | 112 | 2008 |
| Indeterminacy and live television J Vosgerau, K Wertenbroch, Z Carmon Journal of Consumer Research 32 (4), 487-495, 2006 | 110 | 2006 |
| Group set-up for printed circuit board assembly Z Carmon, OZ Maimon, EM Dar-El THE INTERNATIONAL JOURNAL OF PRODUCTION RESEARCH 27 (10), 1795-1810, 1989 | 103 | 1989 |
| Research note: Overselling with opportunistic cancellations E Biyalogorsky, Z Carmon, GE Fruchter, E Gerstner Marketing Science, 605-610, 1999 | 102 | 1999 |
Klaus WertenbrochINSEAD, Professor of Marketing and Novartis Chaired Professor of Management and the Environment在 insead.edu 的电子邮件经过验证
