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Edita Štrbová
Edita Štrbová
Assistant Professor of Media and Marketing Communication
在 ukf.sk 的电子邮件经过验证 - 首页
标题
引用次数
引用次数
年份
Organizácia a motivácia v event marketingu
E Štrbová
Nitra, 2012
132012
Generation Y Preferences in Online Content Consumption: Content Marketing Implications for the Arts
E Štrbová, S Boldišová
Social Communication 7 (1), 1-17, 2021
102021
Modely a vzory a ich vplyv na socializáciu adolescentov v intenciách mediálnej a marketingovej komunikácie
E Fandelová, M Kačániová, E Štrbová
Analýza a výskum v marketingovej komunikácii 4 (1), 5-13, 2016
52016
Consumer involvement and motivation in attending socially oriented marketing events
E Štrbová
European Journal of Science and Theology 12 (2), 191-202, 2016
22016
Action Art and Theatre Art in Marketing Communication
E Štrbová
Studia Ekonomiczne, 72-90, 2014
22014
Digital and print media texts and their comprehension by young adults–preliminary research results
K Fichnová, ŁP Wojciechowski, E Štrbová, G Janková
Annales Universitatis Paedagogicae Cracoviensis. Studia de Cultura 16 (2), 33-49, 2024
12024
KORONA–ART–MEDIA: DIGITÁLNA KONVERZIA MARKETINGU UMENIA
J Peniak, O Púchovská, E Štrbová
12020
ANALYSIS OF MEDIA DISCOURSE ON MIGRATION IN FACEBOOK POSTS BY SELECTED SLOVAK PERIODICALS
E Strbova, O Puchovska, I Balaziova
Economic and Social Development: Book of Proceedings, 89-101, 2019
12019
Educational aspect of advertising from perception of future marketing experts
G Jankova, E Strbova
Economic and Social Development: Book of Proceedings, 598-609, 2017
12017
Digital Transformation, Perspective Development, and Value Creation: Research Case Studies
M Pańkowska
Taylor & Francis, 2023
2023
Ambient, Guerilla, and Event Marketing in Education of Marketers, and Development of Creative Abilities: A Case Study
K Fichnová, ŁP Wojciechowski, E Štrbová
Digital Transformation, Perspective Development, and Value Creation, 64-81, 2023
2023
Art & Event marketing kultúrnych inštitúcií
E Štrbová
2022
VNÍMANIE DIGITÁLNEHO INFLUENCERA NA INSTAGRAME A JEHO DOPAD NA NÁKUPNÉ SPRÁVANIE.
D REĽOVSKÁ, E ŠTRBOVÁ
Marketing Science & Inspirations 16 (3), 2021
2021
Perception of the digital influencer on Instagram and its impact on shopping behavior
D Reľovská, E Štrbová
Marketing Science & Inspirations 16 (3), 31-41, 2021
2021
ASSESMENT OF SOCIAL ADVERTISING EFFICIENCY PRESENTED BY CELEBRITY ENDORSERS USING THE COMMUNICATION MODEL COMMAP
E Strbova, M Kacaniova
Economic and Social Development: Book of Proceedings, 181-193, 2017
2017
CONSUMER INVOLVEMENT AND MOTIVATION IN ATTENDING SOCIALLY ORIENTED MARKETING
E Strbova
EUROPEAN JOURNAL OF SCIENCE AND THEOLOGY 12 (2), 191-201, 2016
2016
MODELS AND IDOLS AND THEIR IMPACT ON SOCIALIZATION OF ADOLESCENTS WITHIN INTENTIONS OF MEDIA AND MARKETING COMMUNICATION
E Fandelová, M Kačániová, E Štrbová
Analýza a výskum v marketingovej komunikácii 4 (1), 5-13, 2016
2016
Masmediálna komunikácia - vybrané aspekty
E Štrbová, P Mikuláš, ŁP Wojciechowski
2013
QUAERE 2013
HS Badur, D Grun, M Blašková, M Hitka, APSG Nagy, J Králík, ...
2013
Current Discourse on Migration in Select Slovak Online Media: Topical Analysis in the Context of European Union and V4 Countries
EŠO Púchovská
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