Organizácia a motivácia v event marketingu E Štrbová Nitra, 2012 | 13 | 2012 |
Generation Y Preferences in Online Content Consumption: Content Marketing Implications for the Arts E Štrbová, S Boldišová Social Communication 7 (1), 1-17, 2021 | 10 | 2021 |
Modely a vzory a ich vplyv na socializáciu adolescentov v intenciách mediálnej a marketingovej komunikácie E Fandelová, M Kačániová, E Štrbová Analýza a výskum v marketingovej komunikácii 4 (1), 5-13, 2016 | 5 | 2016 |
Consumer involvement and motivation in attending socially oriented marketing events E Štrbová European Journal of Science and Theology 12 (2), 191-202, 2016 | 2 | 2016 |
Action Art and Theatre Art in Marketing Communication E Štrbová Studia Ekonomiczne, 72-90, 2014 | 2 | 2014 |
Digital and print media texts and their comprehension by young adults–preliminary research results K Fichnová, ŁP Wojciechowski, E Štrbová, G Janková Annales Universitatis Paedagogicae Cracoviensis. Studia de Cultura 16 (2), 33-49, 2024 | 1 | 2024 |
KORONA–ART–MEDIA: DIGITÁLNA KONVERZIA MARKETINGU UMENIA J Peniak, O Púchovská, E Štrbová | 1 | 2020 |
ANALYSIS OF MEDIA DISCOURSE ON MIGRATION IN FACEBOOK POSTS BY SELECTED SLOVAK PERIODICALS E Strbova, O Puchovska, I Balaziova Economic and Social Development: Book of Proceedings, 89-101, 2019 | 1 | 2019 |
Educational aspect of advertising from perception of future marketing experts G Jankova, E Strbova Economic and Social Development: Book of Proceedings, 598-609, 2017 | 1 | 2017 |
Digital Transformation, Perspective Development, and Value Creation: Research Case Studies M Pańkowska Taylor & Francis, 2023 | | 2023 |
Ambient, Guerilla, and Event Marketing in Education of Marketers, and Development of Creative Abilities: A Case Study K Fichnová, ŁP Wojciechowski, E Štrbová Digital Transformation, Perspective Development, and Value Creation, 64-81, 2023 | | 2023 |
Art & Event marketing kultúrnych inštitúcií E Štrbová | | 2022 |
VNÍMANIE DIGITÁLNEHO INFLUENCERA NA INSTAGRAME A JEHO DOPAD NA NÁKUPNÉ SPRÁVANIE. D REĽOVSKÁ, E ŠTRBOVÁ Marketing Science & Inspirations 16 (3), 2021 | | 2021 |
Perception of the digital influencer on Instagram and its impact on shopping behavior D Reľovská, E Štrbová Marketing Science & Inspirations 16 (3), 31-41, 2021 | | 2021 |
ASSESMENT OF SOCIAL ADVERTISING EFFICIENCY PRESENTED BY CELEBRITY ENDORSERS USING THE COMMUNICATION MODEL COMMAP E Strbova, M Kacaniova Economic and Social Development: Book of Proceedings, 181-193, 2017 | | 2017 |
CONSUMER INVOLVEMENT AND MOTIVATION IN ATTENDING SOCIALLY ORIENTED MARKETING E Strbova EUROPEAN JOURNAL OF SCIENCE AND THEOLOGY 12 (2), 191-201, 2016 | | 2016 |
MODELS AND IDOLS AND THEIR IMPACT ON SOCIALIZATION OF ADOLESCENTS WITHIN INTENTIONS OF MEDIA AND MARKETING COMMUNICATION E Fandelová, M Kačániová, E Štrbová Analýza a výskum v marketingovej komunikácii 4 (1), 5-13, 2016 | | 2016 |
Masmediálna komunikácia - vybrané aspekty E Štrbová, P Mikuláš, ŁP Wojciechowski | | 2013 |
QUAERE 2013 HS Badur, D Grun, M Blašková, M Hitka, APSG Nagy, J Králík, ... | | 2013 |
Current Discourse on Migration in Select Slovak Online Media: Topical Analysis in the Context of European Union and V4 Countries EŠO Púchovská | | |