| Hedonic Shopping Motivation Terhadap Impulse Buying DF Wahyuni, I Rachmawati Jurnal Riset Bisnis Dan Manajemen 11 (2), 59-65, 2018 | 46 | 2018 |
| Analyzing Factors Influencing Continuance Intention Of E-Wallet Adoption Using UTAUT 2 Model (A Case Study Of Dana In Indonesia) T Raihan, I Rachmawati eProceedings of Management 6 (2), 2019 | 32 | 2019 |
| Pengaruh Adopsi Teknologi Layanan Uang Elektronik Telkomsel Cash Menggunakan Pendekatan Utaut 2 B Ramdhani, I Rachmawati, F Prabowo eProceedings of Management 4 (1), 2017 | 23 | 2017 |
| Analysis factors influencing the adoption of mobile payment using the UTAUT2 model (a case study of OVO in Indonesia) EL Anggraini, I Rachmawati International Journal of Scientific Research and Engineering Development 2 …, 2019 | 21 | 2019 |
| Service quality role on customer’s loyalty of Indonesia internet service provider during Covid-19 I Rachmawati Jurnal Manajemen dan Pemasaran Jasa 13 (2), 167-180, 2020 | 17 | 2020 |
| Influence of the Use of Brands in a Foreign Language (English) on the Purchase Decision Process of Cosmetic Products Made in Indonesia I Rachmawati, P Sary, Fetty, R Perdani, Dika Pertanika Journal of Social Sciences & Humanities 24 (Universiti Putra …, 2016 | 17 | 2016 |
| Pengaruh Ekuitas Merek Terhadap Minat Beli Ulang Produk Wardah Pada Generasi Y S Dwinanda, I Rachmawati Jurnal Semarak 4 (2), 98-104, 2021 | 16 | 2021 |
| Analisis aisas (attention, interest, search, action, share) pada pengguna asus zenfone di Indonesia H Prasetyo, I Rachmawati eProceedings of Management 3 (3), 2016 | 16 | 2016 |
| Pengaruh website quality terhadap impulse buying dengan dimensi shopping value sebagai variabel mediasi (studi pada konsumen E-commerce shopee) AK Dewi, I Rachmawati eProceedings of Management 7 (3), 2020 | 14 | 2020 |
| Understanding service quality concerns from public discourse in Indonesia state electric company IA Aditya, FN Haryadi, I Haryani, I Rachmawati, DP Ramadhani, T Tantra, ... Heliyon 9 (8), 2023 | 13 | 2023 |
| Pengaruh Customer Relationship Management (CRM) terhadap loyalitas pelanggan english first samarinda the effect of Customer Relationship Management (CRM) on customer’s loyalty … KF Fardhani, I Rachmawati, FS Prabowo E-Proceeding of Management 3 (2), 986-989, 2016 | 11 | 2016 |
| The Roles of Switching Barriers and Corporate Image between user Experience and Loyalty in Indonesia Mobile Network Operators I Rachmawati, Z Mohaidin International Journal of Science and Management Studies 2 (1), 48-57, 2019 | 10 | 2019 |
| Analisis Minat Pengguna Layanan M-banking Livin'By Mandiri Di Indonesia Menggunakan Model Modifikasi Utaut 2 AA Santoso, I Rachmawati eProceedings of Management 8 (5), 2021 | 9 | 2021 |
| Pengaruh ekuitas merek terhadap keputusan pembelian smartphone Samsung di Kota Bandung AY Zhafira, I Rachmawati Jurnal Mitra Manajemen 4 (9), 1287-1297, 2020 | 9 | 2020 |
| Analisis Kualitas Pelayanan Pada Gojek Bandung Analysis of Service Quality At Gojek Bandung M Fachrurrozy, I Rachmawati E-Proceeding Of Management 4 (3), 2506-2510, 2017 | 9 | 2017 |
| Peranan Karakteristik Dan Psikologi Konsumen Terhadap Keputusan Pembelian Kembali Produk Pakaian Melalui Instagram GP Caraka, I Rachmawati eProceedings of Management 2 (1), 2015 | 9 | 2015 |
| The Affect of Social Media Marketing and Consumer Engagement on Disney plus Hotstar Consumer Buying Intentions in Indonesia (Study on Youtube and Instagram) N Darmawan, I Rachmawati, R Hendayani International Journal of Science and Management Studies (IJSMS) 4 (4), 247-254, 2021 | 8 | 2021 |
| Pemasaran Melalui Media Sosial untuk Usaha Mikro Kecil Menengah I Rachmawati, H Millanyani, M Ariyanti Bandung: DigiBook Interactive, 2021 | 8 | 2021 |
| Pengaruh Aktivitas Pemasaran Media Sosial Instagram Terhadap Loyalitas Pelanggan Shopee H Kurnia, I Rachmawati eProceedings of Management 7 (2), 2020 | 8 | 2020 |
| Pengaruh Social Media Marketing Activity Instagram Terhadap Purchase Intention Di Morgy Coffee D Rabianti, I Rachmawati eProceedings of Management 8 (6), 2021 | 7 | 2021 |
Khairani Ratnasari SiregarTelkom University在 telkomuniversity.ac.id 的电子邮件经过验证
