| Fear appeals in anti-smoking advertising: How important is self-efficacy? S Manyiwa, R Brennan Journal of Marketing Management 28 (11-12), 1419-1437, 2012 | 121 | 2012 |
| Determining linkages between consumer choices in a social context and the consumer's values: a means–end approach S Manyiwa, I Crawford Journal of Consumer Behaviour: An International Research Review 2 (1), 54-70, 2002 | 114 | 2002 |
| Influence of perceived city brand image on emotional attachment to the city S Manyiwa, CV Priporas, XL Wang Journal of Place Management and Development 11 (1), 60-77, 2018 | 81 | 2018 |
| CSR-related consumer scepticism: A review of the literature and future research directions N Nguyen, CV Priporas, M McPherson, S Manyiwa Journal of Business Research 169, 114294, 2023 | 14 | 2023 |
| Controversies in values research: methodological implications S Manyiwa 86vw7 2004 (27), 2004 | 11 | 2004 |
| Gender effects on consumers’ attitudes towards comedic violence in advertisements S Manyiwa, Z Jin Journal of Promotion Management 26 (5), 2020 | 10 | 2020 |
| Impact of materialism on consumers' ethical evaluation and acceptance of product placement in movies S Manyiwa, R Brennan Social Business 6 (1), 65-82, 2016 | 10 | 2016 |
| Impact of dance in advertisements on emotional attachment towards the advertised brand: Self-congruence theory S Manyiwa* Journal of Promotion Management 26 (1), 144-161, 2020 | 7 | 2020 |
| Threshold concepts in teaching and learning undergraduate marketing research S Manyiwa Middle sex University Business School, 2006 | 4 | 2006 |
| An attempt to extend means-end theory: An investigation of the linkages between choice behaviour and values S Manyiwa PQDT-Global, 2003 | | 2003 |
