The ties that bind: Measuring the strength of consumers’ emotional attachments to brands M Thomson, DJ MacInnis, C Whan Park Journal of consumer psychology 15 (1), 77-91, 2005 | 4123 | 2005 |
Human brands: Investigating antecedents to consumers’ strong attachments to celebrities M Thomson Journal of marketing 70 (3), 104-119, 2006 | 1694 | 2006 |
Beyond fit and attitude: The effect of emotional attachment on consumer responses to brand extensions A Fedorikhin, CW Park, M Thomson Journal of Consumer Psychology 18 (4), 281-291, 2008 | 543 | 2008 |
A coal in the heart: Self-relevance as a post-exit predictor of consumer anti-brand actions AR Johnson, M Matear, M Thomson Journal of Consumer Research 38 (1), 108-125, 2011 | 436 | 2011 |
How well do consumer-brand relationships drive customer brand loyalty? Generalizations from a meta-analysis of brand relationship elasticities M Khamitov, X Wang, M Thomson Journal of Consumer Research 46 (3), 435-459, 2019 | 253 | 2019 |
Overcoming the ‘window dressing’effect: Mitigating the negative effects of inherent skepticism towards corporate social responsibility S Connors, S Anderson-MacDonald, M Thomson Journal of Business Ethics 145, 599-621, 2017 | 170 | 2017 |
Why brands should fear fearful consumers: How attachment style predicts retaliation M Thomson, J Whelan, AR Johnson Journal of Consumer Psychology 22 (2), 289-298, 2012 | 168 | 2012 |
Marketplace and personal space: Investigating the differential effects of attachment style across relationship contexts M Thomson, AR Johnson Psychology & Marketing 23 (8), 711-726, 2006 | 136 | 2006 |
Why on earth do consumers have relationships with marketers? Toward understanding the functions of brand relationships L Ashworth, P Dacin, M Thomson Handbook of brand relationships, 104-128, 2014 | 74 | 2014 |
They’re just not that into you: How to leverage existing consumer–brand relationships through social psychological distance S Connors, M Khamitov, M Thomson, A Perkins Journal of Marketing 85 (5), 92-108, 2021 | 60 | 2021 |
Les liens attachants: mesurer la force de l'attachement émotionnel des consommateurs à la marque M Thomson, DJ MacInnis, CW Park Recherche et Applications en Marketing (French Edition) 20 (1), 79-88, 2005 | 59 | 2005 |
A synthesis of the consumer-brand relationship domain: using text mining to track research streams, describe their emotional associations, and identify future research priorities N Albert, M Thomson Journal of the Association for Consumer Research 3 (2), 130-146, 2018 | 53 | 2018 |
Investigating the role of attachment dimensions as predictors of satisfaction in consumer-brand relationships M Thomson, AR Johnson ACR North American Advances, 2002 | 36 | 2002 |
What does brand authenticity mean? Causes and consequences of consumer scrutiny toward a brand narrative AR Johnson, M Thomson, J Jeffrey Brand Meaning Management 12, 1-27, 2015 | 34 | 2015 |
Pairing people with products: Anthropomorphizing the object, dehumanizing the person I Herak, N Kervyn, M Thomson Journal of Consumer Psychology 30 (1), 125-139, 2020 | 27 | 2020 |
Creating online videos that engage viewers DM Pirouz, AR Johnson, M Thomson, R Pirouz MIT Sloan management review 56 (4), 83, 2015 | 23 | 2015 |
How far do feelings go? How attachments influence brand extensions A Fedorikhin, CW Park, M Thomson ACR North American Advances, 2006 | 19 | 2006 |
Are consumer relationships different? AR Johnson, M Thomson ACR North American Advances, 2003 | 19 | 2003 |
Does growing up rich and insecure make objects seem more human? Childhood material and social environments interact to predict anthropomorphism J Whelan, ST Hingston, M Thomson Personality and Individual Differences 137, 86-96, 2019 | 16 | 2019 |
Consumer regulation strategies: Attenuating the effect of consumer references in a voting context J Whelan, MR Goode, J Cotte, M Thomson Psychology & Marketing 33 (11), 899-916, 2016 | 16 | 2016 |