Influencer Marketing Effectiveness FF Leung, FF Gu, Y Li, JZ Zhang, RW Palmatier Journal of Marketing 86 (6), 93-115, 2022 | 215 | 2022 |
Environmental risk perception and its influence on well-being G Xu, X Feng, Y Li, X Chen, J Jia Chinese Management Studies 11 (1), 35-50, 2017 | 35 | 2017 |
Exploring embeddedness, centrality, and social influence on backer behavior: the role of backer networks in crowdfunding Y Chung, Y Li, J Jia Journal of the Academy of Marketing Science 49 (5), 925-946, 2021 | 32 | 2021 |
Does Influencer Marketing Really Pay Off? FF Leung, JZ Zhang, FF Gu, Y Li, RW Palmatier Harvard Business Review, 2022 | 25 | 2022 |
The citation trap: Papers published at year-end receive systematically fewer citations C Ma, Y Li, F Guo, K Si Journal of Economic Behavior & Organization 166, 667-687, 2019 | 24 | 2019 |
Mobile targeting in industrial marketing: Connecting with the right businesses X Feng, Y Li, X Lin, Y Ning Industrial Marketing Management 86, 65-76, 2020 | 21 | 2020 |
Mediation effects of online public attention on the relationship between air pollution and precautionary behavior G Xu, X Feng, Y Li, J Jia Journal of Management Science and Engineering 7 (1), 159-172, 2022 | 13 | 2022 |
Triadic embeddedness structure in family networks predicts mobile communication response to a sudden natural disaster JS Jia, Y Li, X Lu, Y Ning, NA Christakis, J Jia Nature Communications 12, 4286, 2021 | 10 | 2021 |
雾霾感知风险与公众应对行为的实证分析 徐戈, 冯项楠, 李宜威, 陈晓红, 贾建民 管理科学学报 20 (9), 1-14, 2017 | 6 | 2017 |
The academic status of reviewers predicts their language use Z Sun, CC Cao, C Ma, Y Li Journal of Informetrics 17 (4), 101449, 2023 | 5 | 2023 |
Expedited Editorial Decision in COVID-19 pandemic Z Sun, S Liu, Y Li, C Ma Journal of Informetrics 17 (1), 101382, 2023 | 5 | 2023 |
空气质量对公众感知风险与应对意愿的影响研究 徐戈, 李宜威 系统工程理论与实践 40 (1), 93-102, 2020 | 4 | 2020 |
“Want” versus “need”: how linguistic framing influences responses to crowdfunding appeals L Su, J Sengupta, Y Li, F Chen Journal of Consumer Research 50 (5), 923-944, 2024 | 3 | 2024 |
Behavioral consequences of second-person pronouns in written communications between authors and reviewers of scientific papers Z Sun, CC Cao, S Liu, Y Li, C Ma Nature Communications 15 (1), 152, 2024 | 3 | 2024 |
Affiliation bias in peer review and the gender gap K Si, Y Li, C Ma, F Guo Research Policy 52 (7), 104797, 2023 | 3 | 2023 |
With a little help from friends: Strategic financing and the crowd S Dasgupta, T Fan, Y Li, Y Xiao Available at SSRN 3543878, 2020 | 3 | 2020 |
大数据营销: 综述与展望 杨扬 系统工程理论与实践 40 (8), 2150-2158, 2020 | 3 | 2020 |
The fading of status bias during the open peer review process Z Sun, KL Pang, Y Li Journal of Informetrics 18 (3), 101528, 2024 | 1 | 2024 |
基于客票数据的城际铁路出行方式选择行为研究 曹炜威, 冯项楠, 李宜威, 耿维, 贾建民 系统工程理论与实践 40 (4), 989-1000, 2019 | 1 | 2019 |
How the readability of manuscript before journal submission advantages peer review process: Evidence from biomedical scientific publications Z Sun, D He, Y Li Journal of Informetrics 18 (3), 101547, 2024 | | 2024 |