| Evaluation of TV commercials using neurophysiological responses T Yang, DY Lee, Y Kwak, J Choi, C Kim, SP Kim Journal of physiological anthropology 34, 1-11, 2015 | 40 | 2015 |
| Detection of drivers’ anxiety invoked by driving situations using multimodal biosignals S Lee, T Lee, T Yang, C Yoon, SP Kim Processes 8 (2), 155, 2020 | 34 | 2020 |
| Characteristics of human brain activity during the evaluation of service-to-service brand extension T Yang, S Lee, E Seomoon, SP Kim Frontiers in human neuroscience 12, 44, 2018 | 28 | 2018 |
| Group-level neural responses to service-to-service brand extension T Yang, SP Kim Frontiers in neuroscience 13, 676, 2019 | 18 | 2019 |
| Neural correlates of anxiety induced by environmental events during driving S Lee, T Lee, T Yang, E Seomoon, C Yoon, SP Kim TENCON 2018-2018 IEEE Region 10 Conference, 0446-0450, 2018 | 4 | 2018 |
| Involvement of bilateral insula in brand extension evaluation: an fMRI study T Yang, JH Kim, J Kim, SP Kim Scientific Reports 11 (1), 3387, 2021 | 3 | 2021 |
| Estimation of brand extension evaluation from the brain activity using a convolutional neural network T Yang, SP Kim 2020 IEEE International Conference on Systems, Man, and Cybernetics (SMC …, 2020 | 2 | 2020 |
| Understanding of how consumers evaluate brand extension: An fMRI study T Yang, JH Kim, SP Kim Society for Neuroeconomics, 2019 | | 2019 |
| Effects of Commercial Break Interruption on Program Recall Rates and EEG Responses S Lee, T Yang, E Seomoon, SP Kim Society for Neuroeconomics, 2018 | | 2018 |
| Estimation of consumers’ evaluation of service-to-service brand extension using electroencephalography spectral features T Yang, E Seomoon, S Lee, SP Kim Society for Neuroeconomics, 2018 | | 2018 |
| The Impact of Congruence between Brand and Celebrity Endorsers on Advertising Effectiveness: Physical Appearance and Personal Image E Seomoon, S Lee, T Yang, SP Kim Society for Neuroeconomics, 2018 | | 2018 |
| Effects of commercial break interruption on EEG frontal alpha asymmetry and program recall rate S Lee, E Seomoon, T Lee, J Kim, T Yang, SP Kim Society for NeuroEconomics, 2018 | | 2018 |
| Steeper discounting for delayed material purchases than delayed experiential purchases during an intertemporal choice task E Seomoon, S Jung, S Lee, T Yang, SP Kim Society for NeuroEconomics, 2018 | | 2018 |
| Investigation of neural responses to commonly appreciated service-to-service brand extension T Yang, S Lee, E Seomoon, SP Kim Society for NeuroEconomics, 2018 | | 2018 |
| Influences of different social groups on changes in personal movie preference S Lee, E Seomoon, T Yang, SP Kim 대한인간공학회 학술대회논문집, 401-401, 2017 | | 2017 |
| Even-related potentials correlated with the evaluation of service-to-service brand extension T Yang, E Seomoon, SP Kim Society for Neuroscience, 2016 | | 2016 |
| Sequential Effect on Visual Classification: The Citrus Classification Paradigm T Yang, OS Kwon Journal of Vision 16 (12), 548-548, 2016 | | 2016 |
| EEG characteristics related to prediction of what others prefer J Park, T Yang, H Kim, SP Kim 2015 15th International Conference on Control, Automation and Systems (ICCAS …, 2015 | | 2015 |
| A New Method of Human Brain Activity Representation for Non-Verbal Communication T Yang, JW Sohn 한국감성과학회 추계학술대회 2015, 117-117, 2015 | | 2015 |
| Difference EEG between prediction preference levels JH Park, TY Yang, SP Kim 대한인간공학회 학술대회논문집, 257-260, 2014 | | 2014 |
