| Market selection for international expansion: Assessing opportunities in emerging markets S Sakarya, M Eckman, KH Hyllegard International Marketing Review 24 (2), 208-238, 2007 | 474 | 2007 |
| Marketing eco-fashion: The influence of brand name and message explicitness RN Yan, KH Hyllegard, LVF Blaesi Journal of Marketing Communications 18 (2), 151-168, 2012 | 214 | 2012 |
| The influence of gender, social cause, charitable support, and message appeal on Gen Y's responses to cause-related marketing KH Hyllegard, RN Yan, JP Ogle, J Attmann Journal of Marketing Management 27 (1-2), 100-123, 2010 | 205 | 2010 |
| Predicting patronage behaviors in a sustainable retail environment: adding retail characteristics and consumer lifestyle orientation to the belief-attitude-behavior intention model JP Ogle, KH Hyllegard, BH Dunbar Environment and behavior 36 (5), 717-741, 2004 | 157 | 2004 |
| Socially responsible labeling: The impact of hang tags on consumers' attitudes and patronage intentions toward an apparel brand KH Hyllegard, RN Yan, JP Ogle, KH Lee Clothing and Textiles Research Journal 30 (1), 51-66, 2012 | 152 | 2012 |
| Spanish consumers' perceptions of US apparel speciality retailers' products and services K Hyllegard, M Eckman, AM Descals, MAG Borja Journal of Consumer Behaviour: An International Research Review 4 (5), 345-362, 2005 | 86 | 2005 |
| The impact of message appeal and message source on Gen Y consumers' attitudes and purchase intentions toward American Apparel RN Yan, JP Ogle, KH Hyllegard Journal of Marketing communications 16 (4), 203-224, 2010 | 77 | 2010 |
| Building middle school girls' self-efficacy, knowledge, and interest in math and science through the integration of fashion and STEM JP Ogle, KH Hyllegard, K Rambo-Hernandez, J Park Journal of Family & Consumer Sciences 109 (4), 33-40, 2017 | 64 | 2017 |
| An exploratory study of college students' fanning behavior on Facebook KH Hyllegard, JP Ogle, RN Yan, AR Reitz College Student Journal 45 (3), 601-617, 2011 | 61 | 2011 |
| The impact of advertising message strategy–fair labour v. sexual appeal–upon Gen Y consumers' intent to patronize an apparel retailer K Hyllegard, J Ogle, RN Yan Journal of Fashion Marketing and Management: An International Journal 13 (1 …, 2009 | 61 | 2009 |
| Segmenting the teen girl apparel market: differences in fashion involvement, materialism and social responsibility J Ogle, K H. Hyllegard, RN Yan, M A. Littrell Young Consumers 15 (2), 153-166, 2014 | 60 | 2014 |
| The influence of consumer identity on perceptions of store atmospherics and store patronage at a spectacular and sustainable retail site KH Hyllegard, JP Ogle, BH Dunbar Clothing and Textiles Research Journal 24 (4), 316-334, 2006 | 60 | 2006 |
| Exploring Gen Y responses to an apparel brand’s use of cause-related marketing does message matter when it comes to support for the breast cancer cause? KH Hyllegard, J Paff Ogle, RN Yan, J Attmann Clothing and Textiles Research Journal 28 (1), 19-34, 2010 | 44 | 2010 |
| Linking psychological type to financial decision-making J McKenna, K Hyllegard, R Linder Journal of Financial Counseling and Planning 14 (1), 2003 | 36 | 2003 |
| College students’ responses to prosocial marketing claims on apparel hang tags K H. Hyllegard, J Paff Ogle, RN Yan Journal of fashion marketing and management 18 (3), 269-283, 2014 | 33 | 2014 |
| Consumer response to exterior atmospherics at a university-branded merchandise store KH Hyllegard, JP Ogle, RN Yan, K Kissell Fashion and Textiles 3, 1-17, 2016 | 23 | 2016 |
| CSR reporting on apparel companies’ websites: framing good deeds and clarifying missteps J Gaskill-Fox, KH Hyllegard, JP Ogle Fashion and Textiles 1, 1-22, 2014 | 23 | 2014 |
| Sustainability and Historic Preservation in Retail Design: Integrating Design into a Model of the REI Denver Decision‐Making Process KH Hyllegard, JF Ogle, B Dunbar Journal of Interior Design 29 (1‐2), 32-49, 2003 | 20 | 2003 |
| Millennial consumers’ responses to cause-related marketing in support of LGBTQ homeless youth C Hensley, S Diddi, K Hyllegard Social Sciences 8 (8), 240, 2019 | 19 | 2019 |
| Rural consumers' attitudes toward the Internet for information search and product purchase SL Worthy, K Hyllegard, ML Damhorst, J Trautmann, H Bastow‐Shoop, ... Family and Consumer Sciences Research Journal 33 (1), 517-535, 2004 | 17 | 2004 |
