Designing and explaining local digital marketing model in the Iranian banking system N Shafeian, M Aghaei, N Gharibnavaz, B Banimahd Quarterly Journal of Brand Management 7 (3), 53-86, 2020 | 5 | 2020 |
Optimal Location of New Chain Retail Stores Based on Geomarketing (Location-Based Marketing) with a Combined Approach of TOPSIS and GIS K Sabzali Yamaqani, M Ahmadi, N Gharibnavaz, A Sabzali Yameqani Iranian Journal of Trade Studies 27 (105), 53-90, 2022 | 4 | 2022 |
Identify and Prioritize the Factors Affecting the Optimal Location Selection of Retail Chain Stores Using Geomarketing K Sabzali Yamaqani, M Ahmadi, N Gharibnavaz, M Keshtkar Haranaki New Marketing Research Journal 11 (1), 111-142, 2021 | 4 | 2021 |
Grey Markets Formation Emanating from Economic Fluctuations and Customs Gaps (Case: Samsung Home Appliances) F Salehi, N Gharibnavaz Journal of Business Management 15 (1), 111-130, 2023 | 3 | 2023 |
A Design of Strategic Real-Time Marketing Model in Smart Cities Based on the Internet of Things in the Fourth Industrial Revolution N Akbarpour, M Keshtkar Haranaki, H Mehrani, N Gharibnavaz, ... International Journal of Nonlinear Analysis and Applications 11 (Special …, 2020 | 3 | 2020 |
Identifying Antecedences and Consequences of Developing a Gray Market for Samsung Brand Home Appliance Products in Iran F Salehi, N Gharibnavaz Journal of Business Management 13 (2), 435-456, 2021 | 2 | 2021 |
Comparing and Integrating Location Selection Criteria’s and Indicators of Chain Stores from The Perspective of Customers and Retail Industry Experts with Geomarketing Approach K Sabzali Yamaqani, M Ahmadi, N Gharibnavaz Consumer Behavior Studies Journal 9 (2), 84-121, 2022 | 1 | 2022 |
Designing the evaluation model of customer e-loyalty in the banking industry and prioritization of electronic factors affecting e-loyalty of bank Mellat customer E Faridchehr, N Gharibnavaz Advances in Environmental Biology, 61-68, 2014 | 1 | 2014 |
Design and validation of the customer mental image model of the store with a mixed exploratory approach M Khosravi, E Faridchehr, N Gharibnavaz, M Ahmadi Commercial Surveys 22 (125), 73-92, 2024 | | 2024 |
Qualitative Analysis of Obstacles and Solutions of Organizational Branding of Public Services F Nazeriyan, MJ Mahmoudi, M Aghayee, N Gharibnavaz Innovation Management in Defensive Organizations 7 (1), 155-178, 2024 | | 2024 |
Presenting an experiential marketing model to retain customers in the banking industry (Refah Bank experience) N Abtahi, E Faridchehr, N Gharibnavaz Islamic Economics and Banking 12 (44), 295-318, 2023 | | 2023 |
Investigating FactorsA consumer Behavior in Social Networks M Shirzad, M Aghaei, N Gharibnavaz Public Management Researches 16 (61), 293-318, 2023 | | 2023 |
The role of social networks in the behavior of health tourism consumers. M Shirzad, M Aghaei, N Gharibnavaz | | 2023 |
Evaluating the effects of individual-psychological factors on conspicuous consumption and its consequences G Shafieian, E Faridchehr, N Gharibnavaz, M Ahmadi Quarterly Journal of Advertising and sales management 4 (2), 417-447, 2023 | | 2023 |
Provide a model for digital marketing improvement policy in the retail industry with emphasis on the post-Corona era Z Hosseini, A Rousta, F Asayesh, N Gharibnavaz Public Policy In Administration 13 (48), 113-130, 2023 | | 2023 |
Designing a model of antecedents and consequences of experiential marketing in Iran's banking industry: َA study on the Refah Kargaran Bank N Abtahi, E Faridchehr, N Gharibnavaz Iranian journal of management sciences 17 (67), 75-103, 2022 | | 2022 |
Evaluating the relationship between digital marketing and customer participation in retail industry innovation with an emphasis on post-corona Z Hoseyni, A Rousta, F Asayesh, N Gharibnavaz Journal of Advertising and Sales Management 3 (2), 2022 | | 2022 |
Presenting the Structure of Effective Factors in the Disposing of Goods using the Repertory Grid (Validation of the Structure in the Mobile Phone Market in Tehran) H Ghobakhloo, E Faridchehr, N Gharibnavaz, M Ahmadisharif New Marketing Research Journal 12 (1), 129-150, 2022 | | 2022 |
Developing an Optimal Location Model with a Geomarketing (Location-Based Marketing) Approach in the Retail Industry Using Thematic Analysis & Interpretive Structural Modelling … K Sabzali Yamaqani, M Ahmadi, N Gharibnavaz, A Sabzali Yameqani Commercial Strategies 18 (18), 228-252, 2022 | | 2022 |
A strategic model-based of micro-moment data in smart cities especially internet of things N Akbarpour, M Keshtkar Haranaki, N Gharibnavaz, M Ahmadi Sharif International Journal of Nonlinear Analysis and Applications 12 (Special …, 2021 | | 2021 |