| The construction of beauty: A cross‐cultural analysis of women's magazine advertising K Frith, P Shaw, H Cheng Journal of communication 55 (1), 56-70, 2005 | 486 | 2005 |
| Race and beauty: A comparison of Asian and Western models in women's magazine advertisements K Toland Frith, H Cheng, P Shaw Sex roles 50, 53-61, 2004 | 186 | 2004 |
| The construction of masculinity: A cross-cultural analysis of men’s lifestyle magazine advertisements Y Tan, P Shaw, H Cheng, KK Kim Sex Roles 69, 237-249, 2013 | 122 | 2013 |
| Race and masculinity: A comparison of Asian and Western models in men’s lifestyle magazine advertisements P Shaw, Y Tan Journalism & Mass Communication Quarterly 91 (1), 118-138, 2014 | 44 | 2014 |
| Internationalization of the women's magazine industry in Taiwan context, process and influence P Shaw Asian Journal of Communication 9 (2), 17-38, 1999 | 30 | 1999 |
| Changes in female roles in Taiwanese women's magazines, 1970–1994 P Shaw Media History 6 (2), 151-160, 2000 | 18 | 2000 |
| Constructing digital childhoods in Taiwanese children’s newspapers P Shaw, Y Tan New media & society 17 (11), 1867-1885, 2015 | 17 | 2015 |
| Gender‐Role Portrayals in International Advertising P Shaw, M Eisend, Y Tan The handbook of international advertising research, 299-312, 2014 | 16 | 2014 |
| Demystifying women's magazines in Taiwan P Shaw The Pennsylvania State University, 1997 | 10 | 1997 |
| Move freely: Single women and mobility in Taiwanese TV advertising P Shaw, C Lin Women and the media in Asia: The precarious self, 130-142, 2012 | 6 | 2012 |
| Attribute-Priming Effects on Presidential Approval: The Role of Risk Perception and Trust in Government Regulation Y Tan, P Shaw Issues & Studies 54 (03), 1840004, 2018 | 5 | 2018 |
| Masculinity Representations in Men’s Lifestyle Magazine Ads: A Cross-Ccultural and Cross-Racial Comparison P Shaw, Y Tan, K Ko Kim, H Cheng Advances in Advertising Research (Vol. III) Current Insights and Future …, 2012 | 2 | 2012 |
| 臺灣空污新聞在網路中的擴散, 集體守門和議題設定 Y Tan, P Shaw 中華傳播學刊, 147-193, 2021 | 1 | 2021 |
| Feminism and social change: women's place in Taiwanese newspapers and public opinion P Shaw, Y Tan Asian Journal of Communication 24 (4), 351-369, 2014 | 1 | 2014 |
| Truth Told Online: Consumer Insights Into Automobile Lovemarks H Cheng, P Shaw Advertising research: Message, medium and context, 191-200, 2009 | | 2009 |
| WOMEN AS TARGET P Shaw Commercializing Women: Images of Asian Women in the Media, 55, 2008 | | 2008 |
