Making recommendations more effective through framings: Impacts of user-versus item-based framings on recommendation click-throughs PJ Gai, AK Klesse Journal of Marketing 83 (6), 61-75, 2019 | 93 | 2019 |
Language and consumer dishonesty: A self-diagnosticity theory PJ Gai, S Puntoni Journal of Consumer Research, 2021 | 67 | 2021 |
Willpower as Moral Ability PJ Gai, A Bhattacharjee Journal of Experimental Psychology: General, 2022 | 10 | 2022 |
Does language shape dishonesty? Evidence from a spot-the-difference task. PJ Gai, S Puntoni Unpublished manuscript, 2018 | 3 | 2018 |
Major or minor: when foreign language increases versus decreases cheating PJ Gai, S Puntoni Advances in Consumer Research 46, 547-548, 2018 | 2 | 2018 |
Light or Regular, Now or Later: The Impact of Advance Ordering and Restrained Eating on Choices and Consumption of Light and Regular Vice Food PJ Gai, MA Tuk, S Sweldens Journal of the Association for Consumer Research, 2022 | 1 | 2022 |
The Narrow-Taste Effect: When Consumers Display Narrow Tastes to Algorithmic Recommenders PJ Gai, E Leung, AK Klesse Available at SSRN 4585195, 2023 | | 2023 |
中国女性的“幸福悖论”——时间分配视角下家庭工作平衡对女性幸福感的影响研究 徐菁盖嘉;郑晓莹;涂艳苹;林荫; 经济管理学刊 2 (2), 27-50, 2023 | | 2023 |
不确定情境下消费者对人工智能和 人工服务的运气感知与相对偏好 盖嘉余伊琦;冯羽; 南开管理评论 25 (4), 155-165, 2022 | | 2022 |
Diversity signaling in recommendation solicitations PJ Gai, E Leung, AK Klesse TMS Proceedings 2021, 2021 | | 2021 |
The Algorithmization of Consumer Research: How Algorithms Impact Mindsets, Markets, and Money Management M Clegg, R Hofstetter, E de Bellis, B Schmitt, P Gai, E Leung, A Klesse, ... ACR North American Advances, 2021 | | 2021 |
Virtuous Or Vicious? New Insights Into Moral Processes in the Marketplace A Stuppy, F van Horen, M Campbell, PJ Gai, A Bhattacharjee, HF Xu, ... ACR North American Advances, 2021 | | 2021 |
Contextualized Consumers: Theories and Evidence on Consumer Ethics, Product Recommendations, and Self-Control J Gai ERIM Ph.D. Series Research in Management, 2020 | | 2020 |
Recommended Products as Complements or Substitutes: The Role of Recommendation Framing PJ Gai, AK Klesse Maggie Geuens Mario Pandelaere Michel Tuan Pham Iris Vermeir, 234, 2018 | | 2018 |
Understanding the Framing of Recommendations PJ Gai, AK Klesse Advances in Consumer Research 46, 549-550, 2018 | | 2018 |