| The effect of environmental cues on the purchase intention of sustainable products EJ Lee, J Bae, KH Kim Journal of Business Research 120, 425-433, 2020 | 85 | 2020 |
| Servitization experience measurement and the effect of servitization experience on brand resonance and customer retention KK Jang, J Bae, KH Kim Journal of Business Research 130, 384-397, 2021 | 58 | 2021 |
| Lemons problem in collaborative consumption platforms: Different decision heuristics chosen by consumers with different cognitive styles J Bae, DM Koo Internet Research 28 (3), 746-766, 2018 | 52 | 2018 |
| The effect of materialism on conspicuous vs inconspicuous luxury consumption: focused on need for uniqueness, self-monitoring and self-construal M Lee, J Bae, DM Koo Asia Pacific Journal of Marketing and Logistics 33 (3), 869-887, 2021 | 50 | 2021 |
| Human likeness and attachment effect on the perceived interactivity of AI speakers J Kim, S Kang, J Bae Journal of Business Research 144, 797-804, 2022 | 42 | 2022 |
| Affective value of game items: a mood management and selective exposure approach J Bae, SJ Kim, KH Kim, DM Koo Internet Research 29 (2), 315-328, 2019 | 40 | 2019 |
| Perceived CSR initiatives and intention to purchase game items: The motivational mechanism of self-esteem and compassion J Bae, HH Park, DM Koo Internet Research 29 (2), 329-348, 2019 | 36 | 2019 |
| Affective motives to play online games J Bae, DM Koo, P Mattila Journal of Global Scholars of Marketing Science 26 (2), 174-184, 2016 | 31 | 2016 |
| The effect of corporate social responsibility and corporate social irresponsibility: Why company size matters based on consumers’ need for self-expression H Jung, J Bae, H Kim Journal of Business Research 146, 146-154, 2022 | 26 | 2022 |
| The effect of sustainable certification reputation on consumer behavior in the fashion industry: Focusing on the mechanism of congruence EJ Lee, J Bae, KH Kim Journal of Global Fashion Marketing 11 (2), 137-153, 2020 | 25 | 2020 |
| The effect of perceived agility on intention to reuse Omni-channel: Focused on mediating effect of integration quality of Omni-channel S Son, J Bae, KH Kim Journal of Global Fashion Marketing 12 (4), 375-389, 2021 | 24 | 2021 |
| The effects of customer consumption goals on artificial intelligence driven recommendation agents: evidence from Stitch Fix J Kim, S Kang, J Bae International Journal of Advertising 41 (6), 997-1016, 2022 | 18 | 2022 |
| Influences of persona self on luxury brand attachment in the Metaverse context J Kim, J Bae Asia Pacific Journal of Marketing and Logistics, 2023 | 13 | 2023 |
| An exploratory study on the perceived agility by consumers in luxury brand omni-channel SC Son, J Bae, KH Kim Journal of Global Scholars of Marketing Science 33 (1), 154-166, 2023 | 7 | 2023 |
| Diffusion of moral behavior on a collaborative consumption platform: Dual mechanisms of deindividuation and self-presentation J Bae, KH Kim Journal of Global Scholars of Marketing Science 33 (2), 167-185, 2023 | 4 | 2023 |
| The effect of game platforms selection of mobile game firms on value capture: Content qualitative analysis J Bae, DM Koo Journal of Korea Game Society 16 (6), 173-184, 2016 | 4 | 2016 |
| The effect of gender difference on luxury consumption J Bae, DM Koo Global Fashion Management Conference, 289-289, 2017 | 2 | 2017 |
| Signal Typology and Decision Making Process Using Signals in Mobile Game Platform J Bae, DM Koo Journal of Korea Game Society 17 (4), 117-128, 2017 | 2 | 2017 |
| The Strategic Ambidexterity of Online Game Companies: The Exploitation and Exploration of NCsoft J Bae, DM Koo Journal of Korea Game Society 15 (1), 115-124, 2015 | 2 | 2015 |
| Influences of symbolic capital on destination brand equity J Kim, J Bae Journal of Global Scholars of Marketing Science 33 (4), 561-576, 2023 | 1 | 2023 |
