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Aya IRGUI
Aya IRGUI
Phd Researcher, Adjunct Professor - Ibn Tofail University
在 uit.ac.ma 的电子邮件经过验证 - 首页
标题
引用次数
引用次数
年份
Contextual marketing and information privacy concerns in m-commerce and their impact on consumer loyalty
A Irgui, M Qmichchou
Arab Gulf Journal of Scientific Research, 2023
82023
Phygital learning in Moroccan higher education and its impact on student satisfaction
A Irgui, M Qmichchou, I El Haraoui
Revue Management Innovation 9 (3), 110-129, 2024
12024
A Systematic Review of Augmented Reality Experiential Marketing: Conceptual Framework and Research Agenda
A Irgui, M Qmichchou, I El Haraoui
AI and Data Engineering Solutions for Effective Marketing, 87-113, 2024
2024
The impact of Brand Content on Social Network engagement “The case of the Facebook pages of non-governmental organisations (NGOs)/not-for-profit associations”
S Naoufal, I Aya, Q Mohammed, ELH Ilham
International Journal Of Applied Management And Economics 2 (03), 081-104, 2023
2023
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