Green Marketing and Sustainable Development: Marketing Professionals Attitude towards Green Marketing SKY Utkal Khandelwal International Journal of Marketing and Business Communication 3 (1), 1-8, 2014 | 32 | 2014 |
Mediating effect of innovation with market orientation and performance relationship SK Yadav, V Tripathi, G Goel Management Research: Journal of the Iberoamerican Academy of Management 17 …, 2019 | 30 | 2019 |
E-consumer conformity and its impact on consumer attitude VA Utkal Khandelwal, Seemant Kumar Yadav, Vikas Tripathi Journal of Asia Business Studies 12 (4), 455-468, 2018 | 27 | 2018 |
Modelling strategic orientation dimensions and performance of small and medium enterprises: An application of interpretative structural modelling SK Yadav, V Tripathi, G Goel Journal of Modelling in Management 14 (3), 754-772, 2019 | 25 | 2019 |
Market Orientation and SMEs Performance VT Seemant Kumar Yadav Journal of Entrepreneurship & Management 3 (3), 27-34, 2014 | 25 | 2014 |
Customer satisfaction and loyalty relationship: the mediating role of trust SK Yadav, V Agrawal, U Khandelwal, V Tripathi IUP Journal of marketing management 17 (2), 38-57, 2018 | 19 | 2018 |
Determinants of green purchase intention: An empirical study in India SK Yadav, U Khandelwal, V Tripathi International Journal on Customer Relations 5 (2), 42-54, 2017 | 19 | 2017 |
Intention to purchase hybrid cars in India: A study U Khandelwal, N Bajpai Indian Journal of Management, 2016 | 15 | 2016 |
Understanding research online purchase offline (ROPO) behaviour of Indian consumers U Khandelwal, SK Yadav, Y Kumar International Journal of Online Marketing (IJOM) 10 (1), 1-14, 2020 | 12 | 2020 |
Challenges and Obstacles Faced by Micro Small and Medium Sized Entreprises (MSMEs) in India S Yadav, V Tripathi International Journal of Business and Management Invention (IJBMI) 7 (4), 48-54, 2018 | 11 | 2018 |
Explaining purchase intention towards eco-friendly apparel: An application of theory of planned behavior SK Yadav, V Tripathi Circular Economy and Re-Commerce in the Fashion Industry, 40-46, 2020 | 4 | 2020 |
Understanding attitude-behaviour gap in purchasing mobile phones SK Yadav, V Agrawal International Journal of Indian Culture and Business Management 26 (3), 362-378, 2022 | 3 | 2022 |
Efficiency Measurement of Banks using Data Envelopment Analysis SK Yadav, Y Kumar 2021 5th International Conference on Information Systems and Computer …, 2021 | 2 | 2021 |
Dis-Aggregated Effect of Market Orientation on Firms' Performance: A Study on Indian Small and Medium-Scale (SMEs) Manufacturers SK Yadav, V Tripathi, G Goel International Journal of Asian Business and Information Management (IJABIM …, 2021 | 1 | 2021 |
Impact of Market Orientation on Performance: An Analysis of Indian SMEs Using K-Mean Clustering S Yadav, V Tripathi International Journal of Business Analytics and Intelligence 6 (2), 46-55, 2018 | 1 | 2018 |
A study on validating learning style questionnaire (LSQ) by measuring students learning style in an Asian context. SK Yadav, V Tripathi Journal of Practice Teaching & Learning 15 (2), 2017 | 1 | 2017 |
Prediction of the exchange rate of India considering a causal relationship with crude oil consumption SKS Pundhir, SK Yadav, AM Agrawal New Delhi Publishers 68 (3), 1417-1421, 2023 | | 2023 |
Explaining Online Education Adoption Using Technology Acceptance Model: An Analysis from Parents' Perspective. SK Yadav, S Yadav IUP Journal of Information Technology 16 (4), 2020 | | 2020 |
Prioritizing the Enablers of Construction Supply Chain in the Industry 4.0 Environment V Agrawal, SK Yadav, RP Mohanty, AM Agrawal Leadership Strategies for Global Supply Chain Management in Emerging Markets …, 2020 | | 2020 |
Impact of Crude Oil Consumption on Deaths Due to Air Pollution in India: A Forecasting Approach SKS Pundhir, SK Yadav, AM Agrawal | | |