| Pricing software upgrades: The role of product improvement and user costs R Bala, S Carr Production and Operations Management 18 (5), 560-580, 2009 | 83 | 2009 |
| Competitive behavior-based price discrimination for software upgrades A Mehra, R Bala, R Sankaranarayanan Information Systems Research 23 (1), 60-74, 2012 | 66 | 2012 |
| Usage-based pricing of software services under competition R Bala, S Carr Journal of Revenue and Pricing Management 9, 204-216, 2010 | 45 | 2010 |
| Detailing vs. direct-to-consumer advertising in the prescription pharmaceutical industry R Bala, P Bhardwaj Management science 56 (1), 148-160, 2010 | 43 | 2010 |
| Pharmaceutical product recalls: Category effects and competitor response R Bala, P Bhardwaj, PK Chintagunta Marketing Science 36 (6), 931-943, 2017 | 41 | 2017 |
| Differentiated or integrated: Capacity and service level choice for differentiated products A Jain, R Bala European Journal of Operational Research 266 (3), 1025-1037, 2018 | 29 | 2018 |
| Distributed development and product line decisions R Bala, V Krishnan, W Zhu Production and Operations Management 23 (6), 1057-1066, 2014 | 23 | 2014 |
| Life‐Cycle Approach to Environmental Innovation: Cost Structure, Advertising, and Competition A Yenipazarli, A Vakharia, R Bala Decision Sciences 51 (4), 1015-1045, 2020 | 20 | 2020 |
| Offering pharmaceutical samples: the role of physician learning and patient payment ability R Bala, P Bhardwaj, Y Chen Marketing Science 32 (3), 522-527, 2013 | 15 | 2013 |
| Effective supply chain surveillance for PPE S He, R Bala, R Anupindi, ML Ranney The Lancet 397 (10286), 1706-1707, 2021 | 14 | 2021 |
| Pricing online subscription services under competition R Bala Journal of Revenue and Pricing Management 11, 258-273, 2012 | 14 | 2012 |
| Algorithmic matching of personal protective equipment donations with healthcare facilities during the COVID-19 pandemic R Bala, C Lee, B Pallant, M Srinivasan, D Lurie, R Jacob, ... NPJ digital medicine 4 (1), 13, 2021 | 13 | 2021 |
| Get Us PPE: A Self-Organizing Platform Ecosystem for Supply Chain Optimization during COVID-19 R Bala, KR Sarangee, S He, G Jin Sustainability 14 (6), 3175, 2022 | 5 | 2022 |
| Evergreening and operational risk under price competition R Bala, S Kunnumkal, MG Sohoni Naval Research Logistics (NRL) 63 (1), 71-89, 2016 | 5 | 2016 |
| Pricing of Software Services. R Bala, SC Carr | 3 | 2005 |
| Pricing and market segmentation for software upgrades R Bala, S Carr Available at SSRN 916380, 2005 | 3 | 2005 |
| Product recalls, category effects and competitor response R Bala, P Bhardwaj, PK Chintagunta Category Effects and Competitor Response (January 10, 2015), 2015 | 2 | 2015 |
| Value & worth: Creating new markets in the digital economy R Bala Journal of Revenue and Pricing Management 13, 158-159, 2014 | 2 | 2014 |
| Distributed development and product line decision making R Bala, V Krishnan, W Zhu Available at SSRN 1578703, 2010 | 2 | 2010 |
| A software package and data set for the personal protective equipment matching problem during COVID-19 M Samorani, R Bala, R Jacob, S He INFORMS Journal on Computing 34 (5), 2754-2761, 2022 | 1 | 2022 |
Pradeep BhardwajAssociate Professor, UCF在 bus.ucf.edu 的电子邮件经过验证
