| Spillover effects in seeded word-of-mouth marketing campaigns I Chae, AT Stephen, Y Bart, D Yao Marketing Science 36 (1), 89-104, 2017 | 169 | 2017 |
| How consumer digital signals are reshaping the customer journey DA Schweidel, Y Bart, JJ Inman, AT Stephen, B Libai, M Andrews, ... Journal of the Academy of Marketing Science 50 (6), 1257-1276, 2022 | 86 | 2022 |
| Wearout or weariness? Measuring potential negative consequences of online ad volume and placement on website visits I Chae, HA Bruno, FM Feinberg Journal of Marketing Research 56 (1), 57-75, 2019 | 69 | 2019 |
| Paywall suspensions and digital news subscriptions I Chae, J Ha, DA Schweidel Marketing Science 42 (4), 729-745, 2023 | 9 | 2023 |
| Wait For Free: A Consumption-Decelerating Promotion for Serialized Digital Media J Choi, I Chae, FM Feinberg Available at SSRN 4098036, 2022 | 2 | 2022 |
| How Content Affects Clicks: A Dynamic Model of Online Content Consumption I Chae Asia pacific journal of information systems 31 (4), 606-632, 2021 | 2 | 2021 |
| EXPRESS: Wait for Free: A Consumption-Decelerating Promotion for Serialized Digital Media J Choi, I Chae, F Feinberg Journal of Marketing Research, 00222437241270194, 2024 | | 2024 |
| EXPRESS: Mixing User-and Publisher-Generated Content: Quantifying UGC Spillover Effect in a Hybrid Content Environment I Chae, DA Schweidel, T Evgeniou, V Padmanabhan Journal of Interactive Marketing, 10949968241249949, 2024 | | 2024 |
| Drivers of Social Network Formation: Exploring Brand Homophily I Chae 마케팅연구 36 (4), 91-108, 2021 | | 2021 |
