Advancing social media driven sales research: Establishing conceptual foundations for B-to-B social selling C Ancillai, H Terho, S Cardinali, F Pascucci Industrial Marketing Management 82, 293-308, 2019 | 265 | 2019 |
Digital technology and business model innovation: A systematic literature review and future research agenda C Ancillai, A Sabatini, M Gatti, A Perna Technological Forecasting and Social Change 188, 122307, 2023 | 134 | 2023 |
Exploring antecedents of social media usage in B2B: a systematic review F Pascucci, C Ancillai, S Cardinali Management Research Review 41 (6), 629-656, 2018 | 46 | 2018 |
The role of external actors in SMEs’ human-centered industry 4.0 adoption: an empirical perspective on Italian competence centers B Ietto, C Ancillai, A Sabatini, EG Carayannis, GL Gregori IEEE Transactions on Engineering Management, 2022 | 20 | 2022 |
Are SMEs' cutting corners' on social media marketing? An exploratory study in the Italian context S Bartoloni, C Ancillai, F Pascucci, GL Gregori International Journal of Internet Marketing and Advertising 13 (4), 302-320, 2019 | 9 | 2019 |
Le vendite nei moderni contesti business-to-business C ANCILLAI Il social, 0 | 6 | |
Digital-driven business model innovation: the role of data in changing companies’ value logic C Ancillai, L Marinelli, F Pascucci Digitalization and Firm Performance: Examining the Strategic Impact, 73-98, 2022 | 3 | 2022 |
La digital transformation F Pascucci, S Bartoloni, L Marinelli, C Ancillai BtoB Marketing, 2019 | 2 | 2019 |
Social media e marketing internazionale nel luxury fashion C Ancillai Micro & Macro Marketing 26 (1), 77-92, 2017 | 2 | 2017 |
All that glitters is not gold: exploring social selling through the eyes of B2B customers C Ancillai, S Bartoloni, F Pascucci Journal of Business & Industrial Marketing 39 (13), 49-67, 2024 | 1 | 2024 |
Twenty years of social media marketing: A systematic review, integrative framework, and future research agenda S Bartoloni, C Ancillai International Journal of Management Reviews, 2023 | 1 | 2023 |
Sales and marketing integration: an exploratory study on the role of digital content strategy E Monti, C Ancillai, F Pascucci Piccola Impresa/Small Business, 2020 | 1 | 2020 |
Strategie e modelli di business nel contesto business-to-business: il valore come concetto chiave C Ancillai, GL Gregori, A Sabatini BtoB marketing. Il business marketing tra teoria e managerialitá, 51-79, 2019 | 1 | 2019 |
Digital servitization as Business Model Innovation: an explorative study on the role of absorptive capacity C Ancillai, F Pascucci SINERGIE 41 (Sept-Dec (2023)), 71-93, 2023 | | 2023 |
Le vendite nei moderni contesti business-to-business: il social selling tra sfide e opportunità C Ancillai Le vendite nei moderni contesti business-to-business, 1-137, 2022 | | 2022 |
3D technology-based servitization: an explorative study of business model innovation C Ancillai, F Pascucci 2021 IEEE International Conference on Technology Management, Operations and …, 2021 | | 2021 |
Industry 5.0 and Business model innovation in SMEs: an explorative study on the Role of Competence Centers in Italy B Ietto, C Ancillai, A Sabatini, GL Gregori, EG Carayannis Leveraging intersections in management theory and practice, 2021 | | 2021 |
Social media marketing from the firm’s perspective: a systematic literature review C Ancillai, S Bartoloni XVIII SIM Conference Proceedings-Trasformazione digitale dei mercati: il …, 2021 | | 2021 |
Bridging the gap between sales and marketing: The role of digital content marketing strategy E Monti, C Ancillai, F Pascucci Sinergie-SIMA Management Conference Proceedings-Grand challenges: companies …, 2020 | | 2020 |
Social selling: Towards a Conceptualization in B2B Markets C Ancillai Università Politecnica delle Marche, 2019 | | 2019 |