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Chiara Ancillai
Chiara Ancillai
Università Politecnica delle Marche, Department of Management
在 univpm.it 的电子邮件经过验证
标题
引用次数
引用次数
年份
Advancing social media driven sales research: Establishing conceptual foundations for B-to-B social selling
C Ancillai, H Terho, S Cardinali, F Pascucci
Industrial Marketing Management 82, 293-308, 2019
2652019
Digital technology and business model innovation: A systematic literature review and future research agenda
C Ancillai, A Sabatini, M Gatti, A Perna
Technological Forecasting and Social Change 188, 122307, 2023
1342023
Exploring antecedents of social media usage in B2B: a systematic review
F Pascucci, C Ancillai, S Cardinali
Management Research Review 41 (6), 629-656, 2018
462018
The role of external actors in SMEs’ human-centered industry 4.0 adoption: an empirical perspective on Italian competence centers
B Ietto, C Ancillai, A Sabatini, EG Carayannis, GL Gregori
IEEE Transactions on Engineering Management, 2022
202022
Are SMEs' cutting corners' on social media marketing? An exploratory study in the Italian context
S Bartoloni, C Ancillai, F Pascucci, GL Gregori
International Journal of Internet Marketing and Advertising 13 (4), 302-320, 2019
92019
Le vendite nei moderni contesti business-to-business
C ANCILLAI
Il social, 0
6
Digital-driven business model innovation: the role of data in changing companies’ value logic
C Ancillai, L Marinelli, F Pascucci
Digitalization and Firm Performance: Examining the Strategic Impact, 73-98, 2022
32022
La digital transformation
F Pascucci, S Bartoloni, L Marinelli, C Ancillai
BtoB Marketing, 2019
22019
Social media e marketing internazionale nel luxury fashion
C Ancillai
Micro & Macro Marketing 26 (1), 77-92, 2017
22017
All that glitters is not gold: exploring social selling through the eyes of B2B customers
C Ancillai, S Bartoloni, F Pascucci
Journal of Business & Industrial Marketing 39 (13), 49-67, 2024
12024
Twenty years of social media marketing: A systematic review, integrative framework, and future research agenda
S Bartoloni, C Ancillai
International Journal of Management Reviews, 2023
12023
Sales and marketing integration: an exploratory study on the role of digital content strategy
E Monti, C Ancillai, F Pascucci
Piccola Impresa/Small Business, 2020
12020
Strategie e modelli di business nel contesto business-to-business: il valore come concetto chiave
C Ancillai, GL Gregori, A Sabatini
BtoB marketing. Il business marketing tra teoria e managerialitá, 51-79, 2019
12019
Digital servitization as Business Model Innovation: an explorative study on the role of absorptive capacity
C Ancillai, F Pascucci
SINERGIE 41 (Sept-Dec (2023)), 71-93, 2023
2023
Le vendite nei moderni contesti business-to-business: il social selling tra sfide e opportunità
C Ancillai
Le vendite nei moderni contesti business-to-business, 1-137, 2022
2022
3D technology-based servitization: an explorative study of business model innovation
C Ancillai, F Pascucci
2021 IEEE International Conference on Technology Management, Operations and …, 2021
2021
Industry 5.0 and Business model innovation in SMEs: an explorative study on the Role of Competence Centers in Italy
B Ietto, C Ancillai, A Sabatini, GL Gregori, EG Carayannis
Leveraging intersections in management theory and practice, 2021
2021
Social media marketing from the firm’s perspective: a systematic literature review
C Ancillai, S Bartoloni
XVIII SIM Conference Proceedings-Trasformazione digitale dei mercati: il …, 2021
2021
Bridging the gap between sales and marketing: The role of digital content marketing strategy
E Monti, C Ancillai, F Pascucci
Sinergie-SIMA Management Conference Proceedings-Grand challenges: companies …, 2020
2020
Social selling: Towards a Conceptualization in B2B Markets
C Ancillai
Università Politecnica delle Marche, 2019
2019
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