The influence of religion on attitudes towards the advertising of controversial products KS Fam, DS Waller, BZ Erdogan European Journal of marketing 38 (5/6), 537-555, 2004 | 983 | 2004 |
Branding universities in Asian markets BJ Gray, K Shyan Fam, VA Llanes Journal of product & brand management 12 (2), 108-120, 2003 | 425 | 2003 |
Dealing with institutional distances in international marketing channels: Governance strategies that engender legitimacy and efficiency Z Yang, C Su, KS Fam Journal of Marketing 76 (3), 41-55, 2012 | 336 | 2012 |
Advertising of controversial products: a cross‐cultural study DS Waller, KS Fam, B Zafer Erdogan Journal of consumer marketing 22 (1), 6-13, 2005 | 272 | 2005 |
Attitudes towards offensive advertising: Malaysian Muslims' views EC De Run, MM Butt, KS Fam, HY Jong Journal of Islamic Marketing 1 (1), 25-36, 2010 | 237 | 2010 |
Trust and the online relationship—an exploratory study from New Zealand KS Fam, T Foscht, RD Collins Tourism Management 25 (2), 195-207, 2004 | 214 | 2004 |
Advertising controversial products in the Asia Pacific: what makes them offensive? KS Fam, DS Waller Journal of business ethics 48, 237-250, 2003 | 159 | 2003 |
Cultural values and advertising in Malaysia: views from the industry DS Waller, K Shyan Fam Asia Pacific Journal of Marketing and Logistics 12 (1), 3-16, 2000 | 149 | 2000 |
The influence of religion on Islamic mobile phone banking services adoption S Sun, T Goh, KS Fam, Y Xue, Y Xue Journal of Islamic marketing 3 (1), 81-98, 2012 | 139 | 2012 |
Ethnic food consumption intention at the touring destination: The national and regional perspectives using multi-group analysis H Ting, KS Fam, JCJ Hwa, JE Richard, N Xing Tourism Management 71, 518-529, 2019 | 134 | 2019 |
Exploring a consumption value model for Islamic mobile banking adoption T Thye Goh, N Mohd Suki, K Fam Journal of Islamic Marketing 5 (3), 344-365, 2014 | 133 | 2014 |
Muslim religiosity and purchase intention of different categories of Islamic financial products FT Newaz, KS Fam, RR Sharma Journal of Financial Services Marketing 21, 141-152, 2016 | 105 | 2016 |
In‐store marketing: a strategic perspective KS Fam, B Merrilees, JE Richard, L Jozsa, Y Li, J Krisjanous Asia Pacific Journal of Marketing and Logistics 23 (2), 165-176, 2011 | 104 | 2011 |
Cultural values and effective executional techniques in advertising: a cross‐country and product category study of urban young adults in Asia KS Fam, R Grohs International Marketing Review 24 (5), 519-538, 2007 | 95 | 2007 |
Business marketing in BRIC countries S Biggemann, KS Fam Industrial Marketing Management 40 (1), 5-7, 2011 | 87 | 2011 |
The role of renqing in mediating customer relationship investment and relationship commitment in China G Shi, Y Shi, AKK Chan, MT Liu, KS Fam Industrial Marketing Management 40 (4), 496-502, 2011 | 84 | 2011 |
Chinese “Little Emperor”, cultural values and preferred communication sources for university choice KC Chung, DK Holdsworth, Y Li, KS Fam Young Consumers 10 (2), 120-132, 2009 | 80 | 2009 |
Small business industrial buyers' price sensitivity: Do service quality dimensions matter in business markets? F Zeng, Z Yang, Y Li, KS Fam Industrial Marketing Management 40 (3), 395-404, 2011 | 77 | 2011 |
Agency–client relationship factors across life-cycle stages KS Fam, DS Waller Journal of Relationship Marketing 7 (2), 217-236, 2008 | 70 | 2008 |
Consumer attitude towards sales promotion techniques: a multi-country study KS Fam, PQ Brito, M Gadekar, JE Richard, U Jargal, W Liu Asia Pacific Journal of Marketing and Logistics 31 (2), 437-463, 2019 | 69 | 2019 |