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Hilde Voorveld
Hilde Voorveld
Associate Professor of Persuasion & New Media Technologies, Amsterdam School of Communication
在 uva.nl 的电子邮件经过验证 - 首页
标题
引用次数
引用次数
年份
Engagement with social media and social media advertising: The differentiating role of platform type
HAM Voorveld, G Van Noort, DG Muntinga, F Bronner
Journal of advertising 47 (1), 38-54, 2018
10122018
Interactivity in brand web sites: cognitive, affective, and behavioral responses explained by consumers’ online flow experience
G Van Noort, HAM Voorveld, EA Van Reijmersdal
Journal of interactive marketing 26 (4), 223-234, 2012
5562012
Brand communication in social media: A research agenda
HAM Voorveld
Journal of advertising 48 (1), 14-26, 2019
4472019
Understanding online behavioural advertising: User knowledge, privacy concerns and online coping behaviour in Europe
EG Smit, G Van Noort, HAM Voorveld
Computers in human behavior 32, 15-22, 2014
3392014
Age differences in media multitasking: A diary study
HAM Voorveld, M Van der Goot
Journal of Broadcasting & Electronic Media 57 (3), 392-408, 2013
1992013
Media multitasking and the effectiveness of combining online and radio advertising
HAM Voorveld
Computers in human behavior 27 (6), 2200-2206, 2011
1802011
The relat ion between actual and perceived interactivity
HAM Voorveld, PC Neijens, EG Smit
Journal of Advertising 40 (2), 77-92, 2011
1802011
Opening the black box: Understanding cross-media effects
HAM Voorveld, PC Neijens, EG Smit
Journal of Marketing Communications 17 (02), 69-85, 2011
1712011
Privacy concerns in chatbot interactions
C Ischen, T Araujo, H Voorveld, G van Noort, E Smit
Chatbot Research and Design: Third International Workshop, CONVERSATIONS …, 2020
1602020
Consumers' responses to brand websites: An interdisciplinary review
HAM Voorveld, PC Neijens, EG Smit
Internet Research 19 (5), 535-565, 2009
962009
Mobile location-based advertising: How information privacy concerns influence consumers' attitude and acceptance
N Limpf, HAM Voorveld
Journal of Interactive Advertising 15 (2), 111-123, 2015
912015
An observational study on how situational factors influence media multitasking with TV: The role of genres, dayparts, and social viewing
HAM Voorveld, V Viswanathan
Media Psychology 18 (4), 499-526, 2015
862015
Building brands with interactivity: The role of prior brand usage in the relation between perceived website interactivity and brand responses
HAM Voorveld, G Van Noort, M Duijn
Journal of Brand Management 20, 608-622, 2013
842013
“I am here to assist you today”: The role of entity, interactivity and experiential perceptions in chatbot persuasion
C Ischen, T Araujo, G van Noort, H Voorveld, E Smit
Journal of Broadcasting & Electronic Media 64 (4), 615-639, 2020
732020
Investigating the prevalence and predictors of media multitasking across countries
HAM Voorveld, CM Segijn, PE Ketelaar, EG Smit
642014
The underlying mechanisms of multiscreening effects
CM Segijn, HAM Voorveld, EG Smit
Journal of Advertising 45 (4), 391-402, 2016
622016
Consumers' cross-channel use in online and offline purchases: An Analysis of Cross-Media And Cross-Channel Behaviors between Products
HAM Voorveld, EG Smit, PC Neijens, AEF Bronner
Journal of Advertising Research 56 (4), 385-400, 2016
602016
The battle of the screens: Unraveling attention allocation and memory effects when multiscreening
CM Segijn, HAM Voorveld, L Vandeberg, EG Smit
Human Communication Research 43 (2), 295-314, 2017
572017
The interacting role of media sequence and product involvement in cross-media campaigns
HAM Voorveld, PC Neijens, EG Smit
Journal of Marketing Communications 18 (3), 203-216, 2012
562012
The fit factor: The role of fit between ads in understanding cross-media synergy
HAM Voorveld, SMF Valkenburg
Journal of Advertising 44 (3), 185-195, 2015
512015
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