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Gosia Ludwichowska
Gosia Ludwichowska
University of South Australia
在 unisa.edu.au 的电子邮件经过验证
标题
引用次数
引用次数
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Investigating the accuracy of self-reports of brand usage behavior
M Nenycz-Thiel, V Beal, G Ludwichowska, J Romaniuk
Journal of Business Research 66 (2), 224-232, 2013
472013
Customer-based brand equity for branded apps: A simple research framework
L Stocchi, G Ludwichowska, R Fuller, A Gregoric
Journal of Marketing Communications 27 (5), 534-563, 2020
362020
Systematic response errors in self-reported category buying frequencies
G Ludwichowska, J Romaniuk, M Nenycz-Thiel
European Journal of Marketing 51 (7/8), 1440-1459, 2017
282017
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