Global Football: Defining the rules of the changing game RM Beek, M Ernest, J Verschueren Routledge Handbook of Football Business and Management, 20-32, 2018 | 19 | 2018 |
Sponsorship and social justice: Brand positioning on diversity and inclusion in sport marketing during the 2020 UEFA European football championship R Beek, J Van Hoecke, I Derom International Journal of Sports Marketing and Sponsorship, 2023 | 10 | 2023 |
Sponsorship eras in the English Premier League: changing industries and globalization between 1992 and 2021 RM Beek, I Derom Soccer & Society 23 (4-5), 349-366, 2022 | 7 | 2022 |
Legacy of Hallmark Events: Cross-Cultural Analysis Among Emerging Destinations RM Beek, F Go Global Innovation and Entrepreneurship, 273-314, 2017 | 7 | 2017 |
How three Japanese city marathon brands overcame double Jeopardy FM Go, CK Chen, R Beek Asian Sport Management Review, Aug, 2016 | 5 | 2016 |
Sponsoring the UEFA Champions League: exploring the impact on brand equity among fan profiles RM Beek, I Derom Soccer & Society 24 (4), 563-580, 2023 | 4 | 2023 |
Soccer Esports in Europe: Brands, Partnerships, and Business Opportunities in Professional Football RM Beek, JF Verschueren, I Derom Handbook of Research on Pathways and Opportunities into the Business of …, 2021 | 2 | 2021 |
The changing game of sponsorship R Beek | | 2024 |
Sponsortijdperken: mythe of realiteit?: Dertig jaar sponsoring in de Engelse Premier League R Beek, J Van Hoecke, I Derom | | 2022 |
From Pelé’s Soccer to FIFA eWorld Cup: The Rise of Esports in Professional Football R Beek CESH/ISHPES Congress 2021, 2021 | | 2021 |