Social media influencers and consumer engagement: A review and future research agenda B Pradhan, K Kishore, N Gokhale International Journal of Consumer Studies 47 (6), 2106-2130, 2023 | 32 | 2023 |
Content marketing-from genesis to future N Gokhale KHOJ: Journal of Indian Management Research and Practices 1 (1), 13-23, 2016 | 16 | 2016 |
Online sensory marketing: Developing five-dimensional multi-sensory brand experiences and its effectiveness S Kaushik, N Gokhale REVISTA GEINTEC-GESTAO INOVACAO E TECNOLOGIAS 11 (4), 5375-5391, 2021 | 9 | 2021 |
Online content and post-purchase behavior a study of millennials N Gokhale Media Watch 10 (special issue), 64, 2019 | 6 | 2019 |
How Indian newsrooms pod: Studying the practices of journalistic podcasting in India SG Mehendale, N Gokhale Journal of Content, Community and Communication 14 (8), 240-249, 2021 | 4 | 2021 |
Influence of brand-related user generated content (UGC) and brand engagement on Instagram M Advani, N Gokhale AIP Conference Proceedings 2523 (1), 2023 | 1 | 2023 |
A review of determinants of marketing analytics adoption by business enterprises N Gokhale, P Saha International Journal of Electronic Marketing and Retailing 14 (4), 453-471, 2023 | 1 | 2023 |
Start-up marketing strategies in India MA Ramesh, P Grover, S Dasgupta Emerald Publishing Limited, 2019 | 1 | 2019 |
Aligning management education with future needs through the integration of AI and ML N Gokhale https://www.financialexpress.com/jobs-career/education-thakur-global …, 2023 | | 2023 |
Why empathy is crucial on campus N Gokhale https://bestcolleges.indiatoday.in/news-detail/why-empathy-is-crucial-on-campus, 2023 | | 2023 |
Navigating edtech: Overcoming challenges for effective learning N Gokhale https://etinsights.et-edge.com/navigating-edtech-overcoming-challenges-for …, 2023 | | 2023 |
Shifting Workplace Preferences: Examining the Trend among Students for WFH or Hybrid Work Environments Read more at: https://www.cxotoday.com/specials/shifting-workplace … N Gokhale https://www.cxotoday.com/specials/shifting-workplace-preferences-examining …, 2023 | | 2023 |
Future of Business Management N Gokhale https://bestcolleges.indiatoday.in/news-detail/the-future-of-business-management, 2023 | | 2023 |
Study of consumer engagement and gratification with special reference to brand-sponsored communication on social media A Priya, N Gokhale AIP Conference Proceedings 2523 (1), 2023 | | 2023 |
Online Sensory Marketing: Developing Five-Dimensional Multi-Sensory Brand Experiences and its Effectiveness S Kaushik, N Gokhale Cardiometry, 567-576, 2022 | | 2022 |
Study of the Influence of Word Of Mouth on the Formation of Loyalty Loops. D Zambre, N Gokhale International Journal of Early Childhood Special Education 14 (4), 2022 | | 2022 |
Spotlight must remain on India’s Afghanistan story N Gokhale, S Biswal https://www.thestatesman.com/opinion/spotlight-must-remain-indias …, 2021 | | 2021 |
Media interest in conflict zones should move beyond reporting events to understanding processes, seeking resolution N Gokhale, S Biswal https://indianexpress.com/article/opinion/media-interest-in-conflict-zones …, 2021 | | 2021 |
Brand Loyalty Drivers of Indian Gen Z N Gokhale, R Chanda, T Islam International Journal of Modern Agriculture 9 (3), 1762-1772, 2020 | | 2020 |
Ajay’s: Big Story of a Small Town QSR! P Grover, N Gokhale Start-up Marketing Strategies in India, 119-142, 2019 | | 2019 |