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Dr.Nilesh Gokhale
Dr.Nilesh Gokhale
Professor and Deputy Head (University Academics)
在 bitmpune.edu.in 的电子邮件经过验证 - 首页
标题
引用次数
引用次数
年份
Social media influencers and consumer engagement: A review and future research agenda
B Pradhan, K Kishore, N Gokhale
International Journal of Consumer Studies 47 (6), 2106-2130, 2023
322023
Content marketing-from genesis to future
N Gokhale
KHOJ: Journal of Indian Management Research and Practices 1 (1), 13-23, 2016
162016
Online sensory marketing: Developing five-dimensional multi-sensory brand experiences and its effectiveness
S Kaushik, N Gokhale
REVISTA GEINTEC-GESTAO INOVACAO E TECNOLOGIAS 11 (4), 5375-5391, 2021
92021
Online content and post-purchase behavior a study of millennials
N Gokhale
Media Watch 10 (special issue), 64, 2019
62019
How Indian newsrooms pod: Studying the practices of journalistic podcasting in India
SG Mehendale, N Gokhale
Journal of Content, Community and Communication 14 (8), 240-249, 2021
42021
Influence of brand-related user generated content (UGC) and brand engagement on Instagram
M Advani, N Gokhale
AIP Conference Proceedings 2523 (1), 2023
12023
A review of determinants of marketing analytics adoption by business enterprises
N Gokhale, P Saha
International Journal of Electronic Marketing and Retailing 14 (4), 453-471, 2023
12023
Start-up marketing strategies in India
MA Ramesh, P Grover, S Dasgupta
Emerald Publishing Limited, 2019
12019
Aligning management education with future needs through the integration of AI and ML
N Gokhale
https://www.financialexpress.com/jobs-career/education-thakur-global …, 2023
2023
Why empathy is crucial on campus
N Gokhale
https://bestcolleges.indiatoday.in/news-detail/why-empathy-is-crucial-on-campus, 2023
2023
Navigating edtech: Overcoming challenges for effective learning
N Gokhale
https://etinsights.et-edge.com/navigating-edtech-overcoming-challenges-for …, 2023
2023
Shifting Workplace Preferences: Examining the Trend among Students for WFH or Hybrid Work Environments Read more at: https://www.cxotoday.com/specials/shifting-workplace …
N Gokhale
https://www.cxotoday.com/specials/shifting-workplace-preferences-examining …, 2023
2023
Future of Business Management
N Gokhale
https://bestcolleges.indiatoday.in/news-detail/the-future-of-business-management, 2023
2023
Study of consumer engagement and gratification with special reference to brand-sponsored communication on social media
A Priya, N Gokhale
AIP Conference Proceedings 2523 (1), 2023
2023
Online Sensory Marketing: Developing Five-Dimensional Multi-Sensory Brand Experiences and its Effectiveness
S Kaushik, N Gokhale
Cardiometry, 567-576, 2022
2022
Study of the Influence of Word Of Mouth on the Formation of Loyalty Loops.
D Zambre, N Gokhale
International Journal of Early Childhood Special Education 14 (4), 2022
2022
Spotlight must remain on India’s Afghanistan story
N Gokhale, S Biswal
https://www.thestatesman.com/opinion/spotlight-must-remain-indias …, 2021
2021
Media interest in conflict zones should move beyond reporting events to understanding processes, seeking resolution
N Gokhale, S Biswal
https://indianexpress.com/article/opinion/media-interest-in-conflict-zones …, 2021
2021
Brand Loyalty Drivers of Indian Gen Z
N Gokhale, R Chanda, T Islam
International Journal of Modern Agriculture 9 (3), 1762-1772, 2020
2020
Ajay’s: Big Story of a Small Town QSR!
P Grover, N Gokhale
Start-up Marketing Strategies in India, 119-142, 2019
2019
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