| A dynamic process model of service quality: from expectations to behavioral intentions W Boulding, A Kalra, R Staelin, VA Zeithaml Journal of marketing research 30 (1), 7-27, 1993 | 7947 | 1993 |
| The impact of advertising positioning strategies on consumer price sensitivity A Kalra, RC Goodstein Journal of marketing research 35 (2), 210-224, 1998 | 365 | 1998 |
| The quality double whammy W Boulding, A Kalra, R Staelin Marketing science 18 (4), 463-484, 1999 | 263 | 1999 |
| Designing optimal sales contests: A theoretical perspective A Kalra, M Shi Marketing Science 20 (2), 170-193, 2001 | 225 | 2001 |
| When trade-offs matter: The effect of choice construal on context effects U Khan, M Zhu, A Kalra Journal of Marketing Research 48 (1), 62-71, 2011 | 181 | 2011 |
| Why do consumers buy extended service contracts? T Chen, A Kalra, B Sun Journal of Consumer Research 36 (4), 611-623, 2009 | 150 | 2009 |
| Salesforce compensation scheme and consumer inferences A Kalra, M Shi, K Srinivasan Management Science 49 (5), 655-672, 2003 | 113 | 2003 |
| Risk behavior in response to quotas and contests A Gaba, A Kalra Marketing Science 18 (3), 417-434, 1999 | 113 | 1999 |
| From browsing to buying and beyond: The needs-adaptive shopper journey model L Lee, JJ Inman, JJ Argo, T Böttger, U Dholakia, T Gilbride, K Van Ittersum, ... Journal of the Association for Consumer Research 3 (3), 277-293, 2018 | 109 | 2018 |
| Research Note—Should Consumers Use the Halo to Form Product Evaluations? P Boatwright, A Kalra, W Zhang Management Science 54 (1), 217-223, 2008 | 106 | 2008 |
| A dynamic process model of service quality: From expectations to behavioral intentions B William, A Kalra, R Staelin, VA Zeithaml Journal of Marketing Research 30 (1), 7-27, 1993 | 103 | 1993 |
| Consumer value-maximizing sweepstakes and contests A Kalra, M Shi Journal of Marketing Research 47 (2), 287-300, 2010 | 94 | 2010 |
| When old is gold: The role of business longevity in risky situations PS Desai, A Kalra, BPS Murthi Journal of Marketing 72 (1), 95-107, 2008 | 90 | 2008 |
| Response to competitive entry: A rationale for delayed defensive reaction A Kalra, S Rajiv, K Srinivasan Marketing Science 17 (4), 380-405, 1998 | 90 | 1998 |
| Underpredicting learning after initial experience with a product D Billeter, A Kalra, G Loewenstein Journal of Consumer Research 37 (5), 723-736, 2011 | 79 | 2011 |
| Signaling quality through specialization A Kalra, S Li Marketing Science 27 (2), 168-184, 2008 | 71 | 2008 |
| Effect of archetypal embeds on feelings: An indirect route to affecting attitudes? AB Aylesworth, RC Goodstein, A Kalra Journal of Advertising 28 (3), 73-81, 1999 | 55 | 1999 |
| It’s good to be different: How diversity impacts judgments of moral behavior U Khan, A Kalra Journal of Consumer Research 49 (2), 177-201, 2022 | 25 | 2022 |
| Understanding responses to contradictory information about products A Kalra, S Li, W Zhang Marketing Science 30 (6), 1098-1114, 2011 | 25 | 2011 |
| I really know you: how influencers can increase audience engagement by referencing their close social ties J Chung, Y Ding, A Kalra Journal of Consumer Research 50 (4), 683-703, 2023 | 23 | 2023 |
