The Influence of Corporate Social Responsibility Efforts on the Moral Behavior of High Self‐Brand Overlap Consumers KP Newman, M Brucks Journal of Consumer Psychology 28 (2), 253-271, 2018 | 60 | 2018 |
When do unethical brand perceptions spill over to competitors? RK Trump, KP Newman Marketing Letters 28 (2), 219-223, 2017 | 60 | 2017 |
Reducing consumer loneliness through brand communities DG Snyder, KP Newman Journal of Consumer Marketing 36 (2), 337-347, 2019 | 48 | 2019 |
When are Consumers Motivated to Connect with Ethical Brands? The Roles of Guilt and Moral Identity Importance KP Newman, RK Trump Psychology & Marketing 34 (6), 597-609, 2017 | 45 | 2017 |
When are natural and urban environments restorative? The impact of environmental compatibility on self-control restoration KP Newman, M Brucks Journal of Consumer Psychology 26 (4), 535-541, 2016 | 37 | 2016 |
Reducing skepticism about corporate social responsibility: roles of gender and agentic-communal orientations KP Newman, RK Trump Journal of Consumer Marketing 36 (1), 189-196, 2019 | 27 | 2019 |
Emotion regulation in the marketplace: the role of pleasant brand personalities RK Trump, KP Newman Marketing Letters 32 (2), 231-245, 2021 | 16 | 2021 |
The negative effect of low belonging on consumer responses to sustainable products AE Schultz, KP Newman, SA Wright Journal of Business Ethics 187 (3), 473-492, 2023 | 10 | 2023 |
Addressing the eco-gender gap in men through power and sustainability self-efficacy KP Newman, RK Trump Journal of Brand Management 30 (3), 261-274, 2023 | 6 | 2023 |
The impact of loneliness on compliance with COVID‐19 prevention guidelines AE Schultz, KP Newman International Journal of Consumer Studies 47 (1), 59-73, 2023 | 4 | 2023 |