| Consumer consideration of sponsor brands they do not remember: taking a wider look at the memorisation effects of sponsorship JL Herrmann, B Walliser, M Kacha International Journal of Advertising 30 (2), 259-281, 2011 | 98 | 2011 |
| “I support your team, support me in turn!”: The driving role of consumers' affiliation with the sponsored entity in explaining behavioral effects of sport sponsorship … JL Herrmann, M Kacha, C Derbaix Journal of Business Research 69 (2), 604-612, 2016 | 77 | 2016 |
| Congruence and Incongruence in Thematic Advertisement–Medium Combinations: Role of Awareness, Fluency, and Persuasion Knowledge CC Germelmann, JL Herrmann, M Kacha, PR Darke Journal of Advertising 49 (2), 141-164, 2020 | 53 | 2020 |
| Implicit sponsorship effects for a prominent brand JL Herrmann, O Corneille, C Derbaix, M Kacha, B Walliser European Journal of Marketing 48 (3/4), 785-804, 2014 | 46 | 2014 |
| The effectiveness of brand placements: A meta-analytic synthesis BJ Babin, JL Herrmann, M Kacha, LA Babin International Journal of Research in Marketing 38 (4), 1017-1033, 2021 | 37 | 2021 |
| Le contrôle des effets du parrainage sur l'audience: l'intérêt des mesures implicites de restitution mémorielle JL Herrmann, B Walliser, M Kacha Décisions Marketing, 7, 2011 | 11 | 2011 |
| Legitimizing public authorities as sponsors: An inquiry into the factors related to the perception and memorization of their sponsorship B Walliser, M Kacha, R Mogos-Descotes International Review on Public and Nonprofit Marketing 2 (1), 51-58, 2005 | 11 | 2005 |
| La couleur, variable d'action marketing M Kacha Université Nancy 2, 2009 | 10 | 2009 |
| Perception sans conscience de stimuli supraliminaux: revue critique et proposition d’un modèle intégrateur C Derbaix, JL Herrmann, M Kacha Recherche et Applications en Marketing (French Edition) 29 (2), 60-78, 2014 | 9 | 2014 |
| An experimental study of the effect of packaging colour on children's evaluation of packaging and attitude towards the brand N Bezaz, M Kacha International Journal of Retail & Distribution Management 49 (6), 701-716, 2021 | 8 | 2021 |
| Expressions of the past: A practice-based approach of brand longevity visual translation in advertising F Pecot, F Celhay, M Kacha, G Lombard Journal of Business Research 150, 121-133, 2022 | 5 | 2022 |
| Effet de levier du parrainage sur l’efficacité d’une action de marketing direct JL Herrmann, C Derbaix, M Kacha Revue Française de Gestion 44 (275), 77-94, 2018 | 3 | 2018 |
| Oversatiation negatively affects evaluation of goal-relevant (but not goal-irrelevant) advertised brands JC Karremans, M Kacha, JL Herrmann, C Vermeulen, O Corneille Journal of Consumer Marketing 33 (5), 354-363, 2016 | 3 | 2016 |
| Congruence and Incongruence in Advertising-Medium Combinations: More Than Just Two Sides of the Same Coin CC Germelmann, JL Herrmann, M Kacha, P Darke, S Macht ACR North American Advances, 2016 | 3 | 2016 |
| Perception without awareness of supraliminal stimuli: A critical review and a proposition for an integrated model C Derbaix, JL Herrmann, M Kacha Recherche et Applications en Marketing (English Edition) 29 (2), 57-74, 2014 | 3 | 2014 |
| Mere exposure effect in sponsorship? A field investigation involving a highly familiar brand JL Herrmann, M Kacha, B Walliser, J Dedonder, O Corneille Advances in Consumer Research 39, 720-722, 2011 | 3 | 2011 |
| Sport Sponsorship Effects on Spectators’ Consideration Sets: Impact With and Without Brand-Event Link Recognition JL Herrmann, B Walliser, M Kacha ACR North American Advances, 2010 | 3 | 2010 |
| Towards a Protocol for Preference Evaluation of Cosmetic Products Using Physiological Sensors J Miranda-Mellado, J Serna, G Arbelaez-Garces, JA Arrieta-Escobar, ... 2022 IEEE 28th International Conference on Engineering, Technology and …, 2022 | 1 | 2022 |
| Do Brands Appearing in Textbooks Influence Students? Insights from an Exploratory Study: An Abstract L Babin, M Kacha, JL Herrmann, BJ Babin Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | 1 | 2018 |
| Évaluation du paquet de cigarettes neutre (vs. classique) par les non-fumeurs et les fumeurs: rôle de la valence de la couleur du paquet neutre M Kacha, K Gallopel-Morvan, R Frazer, JL Herrmann 33ème Congrès International de l’Association Française du Marketing, 2017 | 1 | 2017 |
