| Smiles as signals of lower status in football players and fashion models: Evidence that smiles are associated with lower dominance and lower prestige T Ketelaar, BL Koenig, D Gambacorta, I Dolgov, D Hor, J Zarzosa, ... Evolutionary Psychology 10 (3), 371-397, 2012 | 28 | 2012 |
| Measures of aesthetic dimensions and reactions in advertising J Zarzosa, BA Huhmann International Journal of Advertising 38 (2), 258-275, 2019 | 25 | 2019 |
| Adopting a design-thinking multidisciplinary learning approach: Integrating mobile applications into a marketing research course J Zarzosa Marketing Education Review 28 (2), 120-125, 2018 | 13 | 2018 |
| Native advertising: Trickery or technique? An ethics project and debate J Zarzosa, S Fischbach Marketing Education Review 27 (2), 104-108, 2017 | 11 | 2017 |
| Big data on a smaller scale: A social media analytics assignment S Fischbach, J Zarzosa Journal of Education for Business 93 (3), 142-148, 2018 | 9 | 2018 |
| Integrating transformative consumer research into the marketing curriculum: A design thinking pedagogical approach J Zarzosa Marketing Education Review 32 (2), 163-168, 2022 | 4 | 2022 |
| Consumers' Perceptions of Native Advertisements: Exploring the Impact of Ethics and Ad Trust S Fischbach, J Zarzosa Business & Professional Ethics Journal, 275-296, 2019 | 4 | 2019 |
| Artistic stylistic properties of fashion luxury advertisements J Zarzosa, C Luna-Nevarez ACR North American Advances, 2011 | 2 | 2011 |
| La Chingona: Branding on culture C Ruvalcaba, J Zarzosa Journal of Critical Incidents 16 (1), 73-75, 2024 | 1 | 2024 |
| Sip, sip, puff: Will Mary Jones Tall Boy be the latest buzz? J Zarzosa, C Ruvalcaba Journal of Critical Incidents 16 (1), 64-66, 2024 | 1 | 2024 |
| Hispanic Americans: building social capital across generations J Zarzosa Go-to-Market Strategies for Women Entrepreneurs: Creating and Exploring …, 2019 | 1 | 2019 |
| Consumers' Perceptions of Native Advertisements S Fischbach, J Zarzosa | | 2019 |
| ADS AS WORKS OF ART: MEASURING ADVERTISING IMMERSION J Zarzosa Global Fashion Management Conference, 16-18, 2017 | | 2017 |
| Effects of Grotesque Imagery on Advertising Persuasion J Zarzosa New Mexico State University, 2013 | | 2013 |
| Exploring Consumer Attitudes Toward Social Network Advertising C Luna-Nevarez, J Zarzosa ACR North American Advances, 2012 | | 2012 |
| Grotesque Imagery in Fashion Advertising J Zarzosa, C Luna-Nevarez ACR North American Advances, 2012 | | 2012 |
| Logos, Ethos, and Pathos: The Path to Persuasion J Zarzosa, D Farmer | | |
