| Virtual reality, real reactions?: Comparing consumers' perceptions and shopping orientation across physical and virtual-reality retail stores G Pizzi, D Scarpi, M Pichierri, V Vannucci Computers in Human Behavior 96, 1-12, 2019 | 275 | 2019 |
| Who is innovating? An exploratory research of digital technologies diffusion in retail industry E Pantano, V Vannucci Journal of Retailing and Consumer Services 49, 297-304, 2019 | 205 | 2019 |
| Branding in the time of virtual reality: Are virtual store brand perceptions real? G Pizzi, V Vannucci, G Aiello Journal of Business Research 119, 502-510, 2020 | 118 | 2020 |
| Customers’ willingness to disclose personal information throughout the customer purchase journey in retailing: the role of perceived warmth G Aiello, R Donvito, D Acuti, L Grazzini, V Mazzoli, V Vannucci, G Viglia Journal of Retailing 96 (4), 490-506, 2020 | 114 | 2020 |
| Digital or human touchpoints? Insights from consumer-facing in-store services V Vannucci, E Pantano Information Technology & People 33 (1), 296-310, 2020 | 106 | 2020 |
| I, chatbot! the impact of anthropomorphism and gaze direction on willingness to disclose personal information and behavioral intentions G Pizzi, V Vannucci, V Mazzoli, R Donvito Psychology & Marketing 40 (7), 1372-1387, 2023 | 63 | 2023 |
| “Take it or leave it?”: Evidence on cultural differences affecting return behaviour for Gen Z F Serravalle, V Vannucci, E Pantano Journal of Retailing and Consumer Services 66, 102942, 2022 | 52 | 2022 |
| Creating memorable shopping experiences to meet phygital customers' needs: evidence from sporting goods stores A Bonfanti, V Vigolo, V Vannucci, F Brunetti International Journal of Retail & Distribution Management 51 (13), 81-100, 2023 | 34 | 2023 |
| Combining online market research methods for investigating brand alignment: the case of Nespresso S Ranfagni, M Faraoni, L Zollo, V Vannucci British Food Journal 123 (13), 37-58, 2021 | 29 | 2021 |
| Privacy concerns and justice perceptions with the disclosure of biometric versus behavioral data for personalized pricing tell me who you are, I’ll tell you how much you pay … G Pizzi, V Vannucci, Y Shukla, G Aiello Journal of Business Research 148, 420-432, 2022 | 26 | 2022 |
| WHY do YOU care about me? The impact of retailers’ customer care activities on customer orientation perceptions and store patronage intentions V Vannucci, C Dasmi, O Nechaeva, G Pizzi, G Aiello Journal of Retailing and Consumer Services 73, 103305, 2023 | 17 | 2023 |
| Gratifications in change of privacy? The response of four consumers' generational cohorts toward facial recognition technology in retail settings E Pantano, V Vannucci, D Marikyan Journal of Consumer Behaviour 22 (2), 288-299, 2023 | 15 | 2023 |
| Who is innovating? An evaluation of the extent to which retailers are meeting the technology challenge E Pantano, V Vannucci Journal of Retailing and Consumer Services 49, 297-304, 2019 | 13 | 2019 |
| The paradox of odd-even price in fashion luxury sector: Empirical evidence from an international direct observation of luxury stores G Aiello, R Donvito, V Vannucci, B Wagner, J Wilson Journal of Global Fashion Marketing 9 (3), 205-222, 2018 | 13 | 2018 |
| Who is innovating E Pantano, V Vannucci An exploratory research of digital technologies diffusion in retail industry …, 2019 | 7 | 2019 |
| Digitalization and academic research: knowing of and using digital services and software to develop scientific papers F Brunetti, A Bonfanti, A Chiarini, V Vannucci The TQM Journal 35 (5), 1135-1155, 2023 | 6 | 2023 |
| Do I Lose my Privacy for a Better Service? Investigating the Interplay between Big Data Analytics and Privacy Loss from Young Consumers' Perspective V Vannucci, E Pantano Retail Futures, 193-205, 2020 | 6 | 2020 |
| How to Foster Online Wine Purchase? Empirical Evidences from Italy M Faraoni, R Rialti, V Vannucci, L Zollo Micro & Macro Marketing 28 (1), 71-92, 2019 | 5 | 2019 |
| Probability-density risk-maps for tourism during emergencies E Pantano, D Scarpi, V Vannucci, E Bilotta, P Pantano Annals of Tourism Research 92, 103259, 2022 | 4 | 2022 |
| The sensory dimension of sustainable retailing: analysing in-store green atmospherics D Acuti, V Vannucci, G Pizzi Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior, 50-83, 2020 | 4 | 2020 |
Gaetano AielloUniversity of Florence在 unifi.it 的电子邮件经过验证
